What is Viral Launch?
It’s a top-rated software packed with miscellaneous features and tools to help Amazon sellers optimize their sales and get maximum profits from the products. Viral Launch developers promise that with its help, sales of any Amazon store will skyrocket exponentially.
This is because the list of Viral Launch services includes a row of critically important aspects that should not be neglected. In particular, the service helps to find new products that will be effectively sold and bring significantly high profit. Also, Viral Launch helps you find the right keywords to improve search engine optimization, as well as analyse competitors. These and many other tools you can find in the software. Want to see a full description of each tool separately?
Viral Launch Review – Main Features
Ease of Use / How It Works
While the US market is usually the principal focus when it comes to Amazon FBA selling, Viral Launch happens to go above and beyond this one marketplace. In essence, it covers a total of 8 Amazon marketplaces – USA, Italy, France, Spain, Mexico, Canada, Germany, and the U.K.
This means that as long as you’re selling one of these versions, you can proceed using Viral Launch for market and product insights.
A word of caution though. Although Viral Launch extends that far, not all its tools can be used in every single Amazon marketplace.
Competitor intelligence, for instance, is only available to Amazon US sellers. So, you might want to confirm all the functionalities you could use in your specific marketplace version before you consider joining the bandwagon.
That said, Viral Launch is a dynamic platform that comes in two separate forms. You could begin with its Chrome Extension, which is the simplest and lightest of the two. Simply download the tool from Chrome’s Web Store, integrate it with your Google Chrome browser and voila!
With the Viral Launch Chrome Extension, you should be able to conduct extensive market research on Amazon. The goal here is to generate intelligence on various products’ sales numbers, monthly revenue, monthly sales, historical trends, etc.
Hence, you can identify the most profitable products as you explore the Amazon marketplace.
And speaking of which, the Chrome Extension usually provides insights while you continue browsing Amazon. The interface itself is well-designed to seamlessly provide quick sales estimates and market analytics.
In fact, even beginners can comfortably use this version of Viral launch. Every single function is straightforward and you can bet it takes almost no time to learn the ropes.
But, here’s the kicker. That level of simplicity means you won’t be getting all the tools. The Viral Launch Chrome Extension is basically built for brief market intelligence. Nothing more.
So, in short, the extension is only useful when it comes to product discovery. Beyond that, you’ll have no choice but to switch to the other version.
I’m talking about the main Viral Launch dashboard, which is based on the web. Once you sign up and then log into your account, you’ll notice that this version is adequately comprehensive, with all the tools the company has built so far,
Don’t get me wrong though. Viral Launch won’t hand you all the functionalities. The feature privileges depend on the plan you choose to subscribe to. So, if you want everything, you have to pay about $166 a month for Viral Launch’s Kinetic plan.
Sadly, the only problem with all these added capabilities is compromised system usability. While the Viral Launch web-based version is pleasantly intuitive, beginners might need some time to piece together everything.
Keyword Research
As you’re probably aware by now, the Amazon search framework uses pretty much the same approach as Google search. Shoppers look for products by entering keywords, and then Amazon employs a specific search algorithm to rank the subsequent results.
This is where the Viral Launch Keyword Research tool comes in. It seeks to help you identify the specific phrases you could use to capture your specific target audience with favorable search ranks
But how exactly does it manage to do that?
Well, the tool relies on an extensive database that’s filled with volumes of Amazon’s search data. Viral Launch essentially scans it with an AI system, which then conducts a detailed analysis of the search patterns to establish the potential impacts of various keywords.
And since online search trends are typically changing by the minute, Viral Launch taps into Amazon’s system several times every week to update its keyword data. We checked this and confirmed that indeed Viral Launch was keeping up with the accurate search trends.
Now, the keyword insights you get in return are quite helpful. I, for instance, began by sampling a list of recommended keywords for my product listings. I just click on a button and the tool automatically generated thousands of keyword suggestions along with their search statistics.
Then from the figures, I was able to track the relevant historical search trends, from which it’s possible to identify keywords that are losing or gaining relevance.
What’s more, Viral Launch displays even the keywords your competitors are ranking for, combined with their broad variations.
And speaking of which, you might want to pay keen attention to the Opportunity Score column of your keywords. This is where you get to gauge the competition levels across various market niches, based on the specific values awarded by the tool.
To give you accurate indications, Viral Launch’s AI system considers parameters like search volume, plus the corresponding number of listings for each recommended keyword. Then, in the end, you get to judge the relative opportunities based on their respective system scores, which should fall anywhere between 0 and 1,000.
It doesn’t end there though. Apart from organic terms, it turns out the keyword research tool is capable of diving deep into PPC keywords. You can take advantage of this to assess the keywords your competitors have been using on their ads, as well as their accompanying sponsored ad bid cost.
Viral Launch further allows you to filter the keyword lists based on your selected parameters. Otherwise, you could also choose to download the terms via a CSV file, or simply copy them to your clipboard.
Another outstanding thing about this specific keyword research tool is its integration with other tools. Viral Launch has seamlessly linked it with the rest of the solutions in the suite for additional insights. The rank tracker, for instance, combines with the keyword research tool for intelligence about your competitors’ rankings for specific keywords.
Product Discovery
Your success on Amazon depends substantially on the type of product you choose to sell. Even the best marketing strategies cannot possibly guarantee great results if you’re dealing with items with low market demand. So, in short, we could agree that product discovery is the most important process overall.
Now, when it comes to identifying the best products, demand alone is not enough to sufficiently qualify an item. You should, instead, use a dynamic approach that holistically combines demand with additional factors like competition levels and potential profit margins.
Well, it turns out that’s essentially what Viral Launch attempts to review through its Product Discovery tool. But, it doesn’t stop there. Viral Launch further evaluates parameters like sales volumes, amount of reviews, categories, brands, number of sellers, etc.
Therefore, you should have an easy time assessing the business potential of every single item of interest.
Don’t be in a rush though. The possibilities here are limitless because Viral Launch is pretty flexible. It basically gives you the freedom to explore endless Amazon products and categories.
All this data, for your information, comes from the integration between Viral Launch and Amazon. The tool dives deep into billions of genuine historical and current Amazon data points to provide accurate, real-time insights.
That’s why in addition to sales estimates and product trends, you could review your projected profits, plus the required upfront capital for each product. And while you’re it, you might as well go ahead and supplement the figures you get here with insights from Viral Launch’s Market Intelligence tool.
It’s also possible to filter the results based on multiple concurrent parameters. Viral Launch allows you to specify what you consider as the core criteria for qualifying products. You could, for example, focus on selected categories, brands, product lists, etc. The choice is yours.
Competitor Intelligence
The competitor intelligence tool is where you go when you need to spy on your rivals.
Viral launch does quite a good job when it comes to monitoring your competitors’ performance levels. Hence, you can rely on it to notify you as soon as the search rankings shift in favour of, or against your rivals.
Apart from that, you could also use this feature to spy on your competitors’ strategies. If you’d want to uncover their keywords, for instance, Viral Launch will dig deep to reveal not only their ranking keywords but also the corresponding high volume keywords, underutilized keywords, top-performing keywords, as well as any keywords your competitors might have left out.
Market Intelligence
While the rest of the tools provide solid insights into various market factors, the market intelligence tool is the ultimate resource for market information.
Now, remember the billions of Amazon data points we’ve mentioned? They happen to also feed Viral Launch’s market intelligence tool with figures in real-time. And as a result, it maintains a consistent flow of insights into market trends across the entire Amazon platform.
I’m talking about analytics on estimated product profits, the required upfront investment amounts predicted product sales, etc. This information covers historical trends, current proceedings, as well as future predictions based on complex prediction algorithms.
Viral launch Packages
Since the toolset offers a number of features they can be accessed through different subscription plans. There are a total of 4 viral launch pricing plans for the different needs and requirements of different merchants.
The Beginner plan as the name suggests is curated for newbies and has the functions and tools that any beginner would need. It is actually ideal for any merchant who is about to launch a new item no matter beginner or expert. It consists of tools for discovering the perfect item, examining the trends of different items and keeping tabs on your competitors' goods (only 3 items). This plan is available for $48/month or if you are looking to save a few bucks you can purchase the annual subscription which is to be paid per year but costs $40/month.
The pro package costs $40/month while with the annual subscription it is $66 per month. This package is designed by keeping the requirements of emerging merchants or brands in mind. In addition to the tools offered by the beginner plan, it also consists of a tool for discovering appropriate keywords as well as one for creating perfect listings and a few more.
The next one is the brand builder tool and it is quite clear from the name it helps those brands who are looking to become leaders in their market segment. It can be purchased for $120/month or $100/month when paid annually. It has the same tools that the pro package has but the difference is that it allows more searches and products. For example, with the pro plan, you can track 2000 keywords whereas this number increases to 5000 in this plan.
Then comes the Kinectic package and it is ideal for the purpose of helping those who want to earn maximum profits through PPC campaigns. Available for $199/month, this package includes one additional feature compared to the pro or brand builder package which is the Kinect tool for improving PPC campaigns.
We saved the best one for the last; the free trial. Each package comes with a free trial that can be availed by creating an account.
Final Thoughts
Viral Launch is an extraordinary toolset that consist of tools for every need of online merchants. From helping you in choosing the right item through discovery tool or market intelligence and creating the perfect listings to bringing you the most suitable keywords for improving your listings through the keyword tool and running your PPC campaigns efficiently, this tool has everything you need.
Listing Analyzer is another great feature that can be used for comparing your item to that of competitors. It automatically conducts detailed SWOT analysis and shows you how your item stands against the competitors’ goods. You can then use these results to take the necessary actions for improving your performance.
Users can also calculate the expenses they have to pay and the profits they will get through a certain item beforehand. These stats play a major role in determining the potential of an item. A chrome plugin of market intelligence is also available.
The tool offers four subscription packages each designed for different types of merchants. The beginner package is for newbies launching their very first item while the pro package is ideal for the experienced ones trying to improve their sales. Brand builder is curated for the brands thinking big and trying to be leaders of their market. Lastly, the Kinect package is for those that are serious about generating profits through PPC. All of these packages come with a free trial which can simply be availed by signing up.
