What is Visual Website Optimizer?
Visual Website Optimizer is fondly referred to by many as VWO, and this tool makes A/B testing a tad easier and more effective. Parading an intelligent and easy to use interface, VWO is clearly an A/B testing platform that does not demand coding and HTML expertise from its users.
VWO offers businesses the capability to design and implement their own brand of A/B testing by letting them choose from several types of testing campaigns and allowing them to configure and add test criteria for more detailed results.
Overview of Visual Website Optimizer Benefits
VWO comes with basic A/B testing tools that are very common among other A/B testing solutions. But what makes VWO a cut above the rest are the following advantages it brings to your business:
- Loaded with premium testing-related functionalities like heat maps and visitor surveying.
- Intelligent new user interface coupled with a great test design wizard to facilitate and aid you with basic and advanced processes.
- A useful ‘idea factory’ function allows you to maximize your creativity as can you create better test ideas depending on your preferences (e.g. by type/element etc).
- All features included in monthly cost – no adding fees for greater functionality.
Ideas
- Usability testing
- Landing page analyzer
- IdeaFactory
Testing
- A/B testing
- Multivariate testing
- Split URL testing
- Mobile A/B testing
Targeting
- Geo-targeting
- Behavioral targeting
Analytics
- Heatmaps and clickmaps
Overview of Visual Website Optimizer Features
- A/B Testing
- Multivariate Testing
- Split URL Testing
- Heatmaps
- Targeting
- Mobile Website Testing
- IdeaFactory
- Visual Editor
- Revenue Analysis
- Up to 5 users
- Up to 2 sub-accounts
- Annual Visitor Quota
- 20×5 Email Support
- Geo-targeting
- Segmentation of reports
- Advanced Targeting
- Website reviews
- Enterprise security
- On-site hosting option
- API access
- Unlimited users
- Unlimited sub-accounts
- 24×7 Phone Support
- Onboarding & Training
- Account Manager
- Optimization Consultation
VWO Reports & Tracking
One of my personal pet peeves (and this goes for any plugin or tool I use) is the need for comprehensive tracking. Not only does it need to be powerful, but the reporting must be readily available for viewing — I shouldn’t have to click through 5 different times just to see how one A/B test is performing.
Can anyone identify with me?
If so, then you’re bound to love VWO’s reports.
Once you’re logged in and at the dashboard, literally no more than one click is necessary to view any report you want, thanks to the intuitive navigational megamenu. All in one mouse rollover, you can view and click on any type of report you want.
How Much Does Visual Website Optimizer Cost?
Whether you’re running a growing business or a large corporation, VWO has the right plan for your A/B testing needs.
Standard Startup – $49/month (billed annually) or $59/month (charged monthly)
Standard Business – $129/month (billed annually) or $155/month (charged monthly)
Both plans work well for small agencies, individual bloggers, freelancers, and small business operators. Both are loaded with the following features:
- A/B Testing
- Multivariate Testing
- Split URL Testing
- Heatmaps
- Targeting
- Mobile Website Testing
- IdeaFactory
- Visual Editor
- Revenue Analysis
- Up to 5 users
- Up to 2 sub-accounts
- Annual Visitor Quota
- 20×5 Email Support
Enterprise – $999/month (billed annually)
Perfect for large-scale businesses that require optimization and enterprise-level deployment. Comes with all Standard features plus:
- Geo-targeting
- Segmentation of reports
- Advanced Targeting
- Website reviews
- Enterprise security
- On-site hosting option
- API access
- Unlimited users
- Unlimited sub-accounts
- 24×7 Phone Support
- Onboarding & Training
- Account Manager
- Optimization Consultation
