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What is Wanelo?

Wanelo is an online store that facilitates the discovery and sale of new products. Deena Varshavskaya first launched the company in San Francisco in 2012. The name Wanelo is a spin-off of the famous phrase, “Want, Need, Love.”

The company’s website says, “Think of Wanelo as a mall on your phone, curated by people just like you. It helps you find the most amazing products in the universe.” The site goes on to describe how a brick-and-mortar retail mall contains approximately 150 stores, while the Wanelo digital mall contains more than 550,000 stores.

Not only does the Wanelo digital mall contain big brands, it also includes independent sellers and boutiques. Currently, there are more than 30 million products listed on the company’s website. The site has more than eight million registered consumers. Approximately 70% are active monthly. Wanelo users spend an average of 50 minutes on the site daily.


How Does Wanelo Work?

Like Pinterest, Wanelo allows users to create wish lists (or boards) filled with the items they love. They can share their lists, follow other users, and keep track of their favorite stores on the Wanelo app.

Every product on Wanelo is linked with an online store, making it easy for shoppers to locate and buy the items that they love.

In an interview with The New York Times, Bridget Dolan, vice president of digital marketing for Sephora, explains the benefit of linking purchasable products to a social media outlet like Wanelo:

It’s really frustrating when you’re in shopping mode and you want to go to buy something and it’s a blog article or a picture on Flickr…People are coming in [to Sephora] with Instagram saying ‘Can I get this look?’ but with Wanelo, they’re coming in and saying, ‘This is my list, I want to buy these items.’ That’s what I think makes Wanelo so unique. It’s like, let’s just cut to the chase and get shopping going here.

Wanelo is often compared to Pinterest because of the similar basic functions between the two. Both allow users to browse through photographs, save what they love, and share their finds. The crucial difference between the two comes down to the actual shopping experience.

Pinterest may serve as inspiration for future purchases, but the Wanelo online mall takes it one step further, directly connecting users with online shopping.

For real-life examples of how online fashion shopping on Wanelo works for individuals, our Wanelo review found that the site publishes in-depth profiles of popular users.

To see how avid users of the online mall use Wanelo online fashion shopping to fulfill their own shopping addictions, check out these personal accounts from Veronica Gledhill, Michelle Lam, and Dave Cuzner.

what is wanelo

Wanelo Features

Wanelo Follow People

In order to populate your feed with items you find interesting, you have to follow a few people so that whatever they add into their collections will be reflected in your stream.

If you don’t want to use the search feature to type keywords, you can always use the “Top People” page. This shows the top users on the site and is divided into two tabs: Women and Men.

Wanelo Follow Stores

If you want products directly from the source, then follow all your favorite stores – that is, if they have a presence on the site. If you don’t want to type in your search all the time, you can choose the “Top Stores” page and be presented with the best Stores on the site.

In the “Top Stores” page, you have the option to filter your choices by price point which the site labels as “$”, “$$”, and “$$$$.” There are also the following tabs: Featured, Men, Home, and Independent.

Wanelo Follow Collections

You also have the option to follow Collections of users rather than the users themselves. For example, you can just follow a user’s Star Wars Memorabilia collection rather if that’s the only thing you found interesting.

Wanelo Browse by Category

Wanelo has several categories such as Accessories, Shoes, and Weddings – just to name a few. This is where you can browse items that are specific to a central theme. This is really helpful when you don’t know exactly what you’re looking for, but need some form of inspiration.

wanelo reviews

Wanelo Save Products

If you find a product interesting, you can choose to save it first rather than buy it straightaway. The items you save are put into Collections, which are the equivalent of Boards in Pinterest.

Wanelo Leave Comments

The comments section is open to discuss a certain product, and of course find other people who share similar interests.

Wanelo Make a Purchase

When you click on the Buy button on the page, it leads you to the shopping page of the brand that owns the item.

wanelo shopping

Wanelo Share to Social Media Accounts

Let those in your other social networks know about the great finds you browsed on Wanelo.

Wanelo Apps and browser plugins

Wanelo provides exceptional mobile device apps that let you enjoy their platform on the go. They have also developed a very cool browser plugin that makes it very easy to find things on the web and then add them into your Wanelo profile.

Wanelo Have your storefront there

If anybody adds your online tangible products into Wanelo you become “eligible” to “claim” a storefront there. This allows you to then build a literal online web store at Wanelo for free. You can then add your merchandise and get great benefit from the platform. To make this opportunity even more impressive Wanelo does all of this while being free of annoying advertising content!

wanelo review

Is Wanelo a licit website?

Asking the question about Wanelo’s legitimacy is crucial- even if you are looking to browse through different products listed on the website or app. You should be sure about using a legitimate shopping app. We have highlighted three different aspects of Wanelo to answer the question about its legitimacy. Corporate transparency, National Recognition, and Safety are three basic grounds we have emphasized to understand Wanelo’s legal status.

Wanelo Corporate Transparency

There is enough information about Wanelo’s corporate transparency on different websites. Millions of users, as well as thousands of investors, are satisfied with its corporate transparency. There is no evidence of something like fraud or scam. So, we can say, due to the corporate transparency, it is indeed a legit online shopping website.

shopping wanelo

Wanelo National Recognition

Since its establishment as a shopping website, the Wanelo mall has already got very impressive media attention from different corners of the world. Reputed news agencies like The New York Times, Forbes, Fast Company, and CBS News has already discussed a lot about Wanelo.

Wanelo Safety

If we go through the Privacy Policy of Wanelo, it is mentioned that none of the user’s data is shared or sold to anyone in any situation, and there is nothing like pointing towards Wanelo’s incapability to keep users’ data safe. So, we can say, users’ data with Wanelo are safe.

selling on wanelo


Both Wanelo websites and app are equally good and are very useful for shopping. There are thousands of options available in all the categories. It is working superbly like a bridge between millions of shoppers and thousands of vendors. Costumers are finding it very helpful for shopping, as they are getting some wonderful deals on almost every product. There is no question about its legitimacy. It has already a very strong presence in the media as well. There are more than enough discussions about its success in very quick time. Connecting customers to around 50,000 boutiques, hundreds of national retailers, and numerous independent shopping chains is not an easy business.

Wanelo has done that quite successfully, and that is evident with huge investments from the investors of different corners of the world. In our review for Wanelo website and app, we have found nothing like fraudulent or fake about the online shopping company. There are more than enough positive reviews from different users. If we talk about q few negative reviews, most of them are either about some vendors or some problems with delivery. If Wanelo can address these little issues, it can surely become an alternative to “Wish”.

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