Email marketing is a fundamental tool in any digital marketing tool box. Working off existing contact lists to nurture and engage potential customers, email marketing combined with email automation can help keep customers engaged, track their customer journey, and boost sales. The popularity of email newsletters, which help companies and brands reach subscribers directly in their inboxes, helps ensure high visibility and engagement that few websites or social media properties can. Having a tool that can address email marketing needs is critical for any size of business.
Overview
Direct Mail, Email and Social — in One Easy-to-Use Platform
Who’s Mailing What! makes it easy to monitor marketing activity across multiple channels. Study the creative, offers and trends that are working today for your own success tomorrow.
– Direct mail: Tap into the world’s most complete library of direct mail samples
– Email: Over 20,000 promotional emails added every month
– Social: Friends, followers, likes! Track and measure the activity from the social sites
Put this massive archive to work for you! On your computer, tablet or smartphone, you have at your fingertips 30 years of direct marketing intelligence.
Features
Get Creative Insights & Inspiration
Gain inspiration from top-notch designs and results-driven sales copy.
Designing a postcard? Writing a sales letter? Creating a direct mail flyer?
Track & Outperform Your Competition
Looking for ways to make your print advertising stand out?
Want to know what works… and what doesn’t?
Discover creatives that have been tested… modified… retested… and that WIN! Every. Time.
Sell To 11,000 WMW! Mail Advertisers
Access sales leads of print-friendly clients… and know their creative needs BEFORE talking to them.
Who’s Mailing What reveals which businesses are actively using direct mail, provides their contact information, and shows you their exact creatives.
Email Responders and Campaign Tracking
Beyond sending basic newsletters, the best email marketing services offer custom autoresponders, which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank-you emails for recent purchases.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Of course, sending out campaigns is no help to your business unless you can track your successes and failures and make adjustments based on your learnings. All of the services covered here offer some level of tracking, whether it's simple open and click rate data, color-coded charts and statistics, or even integration with Google Analytics.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
In addition to A/B testing, many email marketing packages now offer multivariate testing, which involves using multiple variations of a campaign to test which one performed best. These features help marketers better shape future campaigns for success. Services that offer this feature include Campaigner and Mailchimp. Search engine optimization (SEO) is another factor to consider when implementing marketing campaigns for your organization. The right keywords can lead your subscribers from their email platform onto your website.
Whether you're looking or a simple email marketing solution or one with full automation and advanced marketing capabilities, there's never been more in terms of range and selection not just in terms of pricing but also for value added features and wider ecosystem integration. This makes email marketing one of the more exciting and dynamic segments of business solutions software and marketing tech today.
