What is Woopra?
Woopra is a customer analytics platform that can help you know your customer better through multiple contact points across various devices. It offers a better understanding of how your customers behave when they visit your website, send you emails, or communicate via live chat. Woopra employs an intuitive technology in consumer behavior analytics to provide you with useful information to help you know your customer more efficiently, as individual consumers and in segments. It provides real-time synchronization of customer data across various sources, constant activity monitoring, and regular updating of your customer profiles.
Using Woopra’s customer segments and profiles, you can create a wide range of evidence-based customer reports for various business purposes. Likewise, you can integrate your key organizational KPIs to generate custom live dashboards. It also offers integration with a wide array of third party tools to further expand your data analytics capabilities. Whenever customers make any relevant action, Woopra automatically sends notifications to your mobile or workstations to allow you to make timely, pertinent business decisions.
Overview of Woopra Benefits
Woopra is a solution that augments web analytics by capturing and consolidating traffic across all digital touch-points to provide a unique customer view. This enables companies to better understand and monitor the entire customer journey, without narrowing the focus to the antiquated “evaluation” phase in a buyer’s journey. Woopra enables you to answer any question you may have on one customer or an entire segment with a click of a button. It interprets your heaps of data and translates them into insights of people and their behavior.
Woopra helps businesses create a complete profile for every single one of their users. Thanks to it, companies can easily synchronize their customer information and monitor all their activity from all touch points, including websites, mobile apps, email, help desk, and live chat. All these processes are done in real-time.
In addition to abstracting analytics complexity, AppConnect enables data gathering across all your CRM, Mobile, Marketing Automation, Social, and Support tools. This layer takes away the burden of added development and integration efforts, and eases the orchestration of marketing campaigns. It allows you to speed up interaction cycles and deliver the right content through the right channel at the right time.
By achieving completeness across all touch points, the solution simplifies the ability to understand customer behavior, removes the guess work, and transform opinion-driven strategies into data-driven ones.
Overview of Woopra Features
- Third party app integrations through AppConnect
- Automatic real-time segment updating
- Build customer segments
- Create custom reports
- Customer profiles
- Data from email, live chat, and help desk
- Deliver triggered actions
- Funnel reports
- Integrations with Salesforce, Marketo, Zendesk and many more
- Live KPI dashboards
- Real-time analytics and data
- Real-time notifications
- Scheduled tasks
- Track all customer activity
- Track new and unidentified web and mobile users
- Trigger JavaScript or Webhooks actions
- User retention reports
- Website and mobile app data
What Problems Will Woopra Solve?
The reality of customer engagement today is that it is multi-device (i.e. most people use multiple devices) and multi-touch point (i.e. most users interact with companies via several digital touch points). Customers expect companies to be aware of all this activity and provide relevant experiences that mimic one-to-one communications.
Traditional analytics tools cannot deliver on this as they are limited by:
- Lack of real-time insight into individual user behavior, only providing aggregate data, which often comes with multi-hour delays
- Lack of ability to track users across touch points and centralize this data in real-time
- Lack of ability to communicate with other tools in order to leverage data to trigger targeted actions
Woopra solves this by tracking every user at every touch point in real-time and centralizing this data within the platform. Through Woopra’s integrations, companies can then leverage this comprehensive data set to trigger real-time actions and ultimately deliver better customer experiences.
Scenario 1: The company’s marketers do not understand why users are not converting. Traditional analytics tools will provide Funnel Analytics which deliver high level insight. The tools stop there. With Woopra, the company also gains this high level insight, but is able to dig deeper in order to pinpoint why users are not converting. Woopra’s 2D Funnels allow you to include optional goals within the funnel to visually compare different segments and further identify problem areas. You can also dig deep into the data to look at very granular, individual-level behavior to spot patterns and ultimately identify the exact problems hindering your conversions.
Scenario 2: The company wants to target its marketing efforts, but does not have a centralized view of the customer. Woopra brings in data from all touch points, including the company’s website, apps, email marketing, campaigns, help desk, live chat, and more, and creates a comprehensive Customer Profile for each user detailing all of this behavior. Now, the company’s marketers have a reliable data set to power their marketing efforts.
Scenario 3: The company wants to create personalized customer experiences for users, but does not have the proper foundation to implement this. Woopra makes it easy for the company to create these experiences, with minimal or no code. Because Woopra houses the company’s individual-level data for each user, and operates in real time, the company can easily leverage the data to create personalized experiences. Woopra’s dozens of integrations and Triggers feature allow the company to do things like show users personalized content, update email lists, prioritize help desk tickets, and trigger live chat prompts based on customer behavior.
How Much Does Woopra Cost?
Woopra offers flexible pricing scheme to suit every business size and type. A free trial is also available. Here are the details:
Small Business Pricing Per Month
- Up to 30,000 actions/month – Free
- Up to 400,000 actions/month – $79.95
- Up to 1,250,000 actions/month – $199.95
- Up to 2,500,000 actions/month- $399.95
- Up to 4,000,000 actions/month – $599.95
- Up to 7,000,000 actions/month – $899.95
- Up to 10,000,000 actions/month- $1,199.95
Small Business Pricing Per Year
- Up to 30,000 actions/month – Free
- Up to 400,000 actions/month – $799.50
- Up to 1,250,000 actions/month – $1,999.50
- Up to 2,500,000 actions/month- $3,999.50
- Up to 4,000,000 actions/month – $5,999.50
- Up to 7,000,000 actions/month – $8,999.50
- Up to 10,000,000 actions/month- $11,995.50
Enterprise Edition – enterprise pricing available by quote
