Back to top
jasper

What is WordStream Advisor?

wordstream

With WordStream Advisor, businesses can be assured that Keyword Management and Research for SEO and PPC campaigns are properly covered. WordStream Advisor is a suite of advertising and online marketing tools that give users prime capabilities like Google Analytics and Google AdWords integrations. Viable SEO strategies and PPC keyword search and campaign management can also be successfully performed by WordStream, as it has multiple sources from where it gathers blended data.

Features

wordstream reviews

The Free Keyword Tool – This tool pulls thousands upon thousands of keyword suggestions from a frequently updated database of more than a trillion unique search queries, which means that you get more keyword options than some paid keyword research tools. Additionally, you can also have the entire keywords list emailed to you directly. Take note, however, that this free tool provides users 10 free keyword searches upfront, then one free keyword search per day onwards.

The Free Keyword Niche Finder – This tool allows you to discover the most profitable pockets of keyword opportunities. Manually performing keyword research and organizing your website’s keywords in order to find valuable niches can eat up a lot of your time. Thankfully, Wordstream’s Niche Finder tool automates that process so you can find what you are looking for quickly and efficiently. Just like the Keyword Tool, you get 10 free niche searches, then one free niche search per day onwards.

The Free Negative Keyword Tool – While keyword discovery is one of the most crucial parts of any online marketing initiative, identifying negative keywords is equally as important, due to the fact that it prevents advertisers from wasting money on keywords that are not relevant to their business or target audience. Additionally, discovering negative keywords also allows you to strategically restrict your PPC advertisements so they only reach the best potential audience for your business. Much like their other free tools, you are limited to 10 uses upfront, then once per day going forward.

The Free Keyword Grouper – This tool basically organizes and groups related keywords together in just a matter of seconds. Going through huge lists of website keywords and manually organizing them in order to find valuable groupings can take hours, which is why this free tool is a godsend. You just paste in up to 1,000 keywords and Wordstream’s Keyword Grouper tool will automatically find the most profitable keyword groupings for you. As per the norm, you get 10 uses of this free tool upfront, then once use per day going forward.

Paid Ad Management Tool Must-Haves

wordstream login

There’s a ton of paid ad tools that do a ton of different things and none of them work together (just like all the delivery services). You could pick and choose a bunch of tools and get all the features you might want. But, that would get very expensive and inefficient. After all, you don’t want to create a massive zombie stack for a single tactic. What you need will vary depending on how you choose to manage your paid ads. It's easier to run your campaigns with a comprehensive paid ad tool that has a suite of features. There’s a few capabilities that these tools must have:

  • Auditing/Reporting: It’s tough to improve your paid ads if you don’t know how good they are currently. Extensive reporting is crucial to do paid ads well.
  • Research: Paid ad platforms make a ton of data available. You need easy access to that information so that you can better optimize your audience targeting and ad collateral.
  • Bid and Campaign Management/Automation: There’s no point to getting a paid ads tool without these features. If you can’t manage or automate your campaigns, the tool will create technical debt.

Pros

  1. Free Keyword Research Tools: – Did we mention that you can take advantage of this company's keyword tools without paying a single cent? You read that right, Wordstream's research tools are completely free of charge. Unlike other free keyword research tools, however, this company's suite offers more functionality and features than most of its competitors' solutions. If you want an incredibly cost-effective keyword research solution, this is definitely a pretty solid choice.
  2. Create SEO Content Plug-in: – In addition to their free tools, you can also download a plug-in for Firefox that might prove to be especially useful when you are creating new content for your blog or website. Their Create SEO Content plug-in, which is compatible with most major content management systems like Wordpress, Drupal, Typepad, and Blogger, automatically suggests a list of different permutations for a certain target keyword as you are writing. Not only does this save you lots of time, it also allows you to focus more on the actual content of your blog or website.
  3. Continuous Keyword Discovery: - For those who are also looking to take advantage of Wordstream's PPC features, you will be glad to know that they have an excellent Keyword Discovery tool that grants your keyword database real time access to keywords from Google Analytics, which, in turn, translates to new keywords automatically populating your Wordstream database.
  4. Incredible Wealth of Support Content: – This company does not just provide some really useful keyword research tools, it also gives users a wealth of content like PPC tips, webinars, as well as numerous articles that provide market insights. If you want to expand your SEO or online marketing knowledge, then Wordstream is a good place as any to start.

Cons

  1. Free Tool Limits: – One thing that users might not find appealing about Wordstream's free keyword research tools is the fact that they are a bit limited, which means that you can only perform a set number of searches per day. While this is quite understandable given the incredibly affordable price of zero dollars, it is still a bit disappointing.

Pricing Plans

WordStream Advisor pricing is available in the following plans:

wordstream keyword tool

It's the best choice if you’re new to paid or if you can’t/won’t/shouldn’t invest in manual paid ad management. The $49 price point for the WordStream Advisor software matches most competitors. That offering is best if you have experience doing paid ads but can’t/won’t/shouldn’t dedicate the resources to manage it manually. The “20 Minute Workweek” is the epitome of how WordStream’s software creates its value. You can set and optimize your entire stock of ad campaigns for the week in about 20 minutes on a single screen. The tool’s AI engine reacts to programmable triggers throughout the week. It adjusts bidding, targeting, and more for you. The AI is your manual paid ads manager until the time comes for you to check in and adjust your campaigns. No need for a new hire or a role change on your marketing team. Split-testing, keyword research, conversion tracking and more make WordStream one of the few one-stop-shops for all your paid digital needs.

The tool’s AI isn’t the only feature that WordStream offers to help you do paid ads better. Their onboarding and support transforms WordStream from value extractor to value creator. However, it’s available starting at their $299/month "WordStream Advisor plus Assist" subscription-level. Dedicated account and training specialists help you to achieve product and tactic mastery. Their support isn’t limited by their products. They teach you how to do paid ads correctly in the context of your business. We haven’t come across a single product in the whole MarTech and SalesTech landscape that adopts a helping mindset like WordStream. I don’t fault you for baulking at that price point at first. I’d be remiss if I didn’t express this: It’s more than worth it.

Add new comment
  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
See more article by the author