About Wyng
Wyng is a Content Marketing Software that enables brands to engage and collect permission-based data from consumers on owned media. It mainly focuses on engaging customers via mobile and social media.
Wyng allows users to configure and personalize digital, mobile and social campaigns by offering a library of templates and a drag and drop campaign builder. It provides tools to incentivise content generation from audiences that can be curated and integrated into the engagement campaigns. Additional features include digital content rights management, integration with third party tools like Experian, Salesforce Marketing Cloud, SproutSocial and Social Response.
Wyng is continually adding features in the platform to help engage customers with the right digital experience at the right moments. Wyng's dashboard monitors the performance of the Facebook campaign run for users page.
Features
Know your customers
Ask customers for their personal context, and permission to provide content, recommendations and offers just for them.
Tap existing data collection points on your website, or use ours — product finders, “next best question” prompts, diagnostic quizzes, preference centers, surveys and more.
Progressively enrich your brand’s Trusted Data Model in Wyng, and feed your existing customer database.
Make every moment relevant
Using Trusted Data and machine learning, we insert the most relevant activations at key moments of engagement on your website and emails — in real time.
Our activation server works with your current website and email system, and leverages content from your product catalog, as well as user-generated content (UGC) from customers and influencers on social media.
Your customers participate by updating their Trusted Data whenever they want, continuously improving their experience with your brand.
Trusted Data makes marketing moments relevant
Trusted Data is consent-based, zero-party data that customers intentionally share in order to improve their experience with a brand they trust. According to Forrester Research, zero-party data is "the most valuable data opportunity of all.”
ZERO-PARTY
Trusted Data
- Ask customers for their personal context — preferences, goals, etc. — so you can improve their experience
- Trusted Data is predictive — it tells you how customers want to relate to your brand, and why
- Use it to individualize the content, products, and offers you show each customer
FIRST-PARTY
Behavioral & Transactional Data
- Track clicks on your website, and capture purchase data at point-of-sale
- First-party data is a historical record of events, like a trail of breadcrumbs
- Try to infer meaning from the breadcrumbs in order to improve your marketing
