WHAT IS YOTPO?
Yotpo is a commerce marketing cloud that helps brands of all sizes collect and showcase reviews, photos, and Q&A throughout the buyer journey and across social platforms to build buyer trust, drive traffic, and increase conversion.
Yotpo proudly serves thousands of brands including Away Travel, Glossier, and 1-800-Flowers, Inc. An official partner to Google, Facebook, and a Premier Technology Partner of Magento, Yotpo has raised $101 million in funding and employs over 300 employees globally. Yotpo is deployed in over 10,000 Magento stores, including on Moroccanoil, Everlast, and Adore Me. Yotpo is also partnered with leading Magento agencies, including Born Group, Vaimo, and Gorilla Group.
Yotpo integrates seamlessly with Magento stores, so you can accelerate growth by leveraging consumer advocacy and maximizing customer lifetime value.
Easily collect and intelligently display customer content like reviews, photos, and videos at key touchpoints throughout the buyer journey to improve trust, social proof, and sales. Our easy-to-use dashboards provide you with access to feedback data and unprecedented insight into consumer behavior and sentiment, so you can continually optimize your site to provide the most value to customers.
Features
The standard set-up of Yotpo highlights incorporates remarking, coupons, devoted help, local area question and answer, mail after buy, power-improved examination, fitting and-play, look and feel customization, control apparatuses, online business stage support, changing over one-time customers into return clients, 25 or more language backing, and instruments for making SEO content from surveys.
WHAT CAN YOU DO WITH YOTPO?
Yotpo ( and this services ) can increase traffic to a business site in a wide range of ways. It does its enchantment in a fresh manner by spurring site guests. By utilizing believe that is now been procured (in audits), the application sidesteps the old fashioned techniques for depending on item quality. New purchasers see new surveys and consequently become part of a "group of purchasers."
New and set up merchants can exploit Yotpo's force. At the point when purchasers acknowledge they're in good company, and without a doubt a huge gathering of past purchasers are exceptionally content with a similar item, a bond is framed. Yotpo's astute re-development of key showcasing ideas implies that when a client appears on your site to buy an item, that is really the start, not the end, of the selling cycle.
That exact second is the ideal opportunity for commitment, for ensuring purchasers know they're important for a bigger gathering, for social affair enough information to help a long chain of follow up commitment after the underlying purchase. The familiar aphorism from the eatery business, "Customary clients are gold," is the bit of the idea driving the one of a kind wizardry of Yotpo.
One of the more astute ongoing advancements with Yotpo is its capacity to accomplish what it calls "social substance curation." This is the application's capacity to search out and gather the greatest substance (that has been produced by clients) on locales like Instagram, Twitter and others.
The application then, at that point, utilizes that substance to make rights the board, photograph/picture revelation, retail takes care of, and different parts that lead straightforwardly to higher change rates for the client's site. Potential and past clients are driven straightforwardly from those social locales to your items and media pieces that shoppers are searching for.
On top of all that innovative business age and client maintenance, Yotpo has fabricated a high grade investigation suite. The suite's parts can press all of usable information from the client created content stream and think of significant reports.
What is in these reports? Important data about the most ideal approaches to enhance your business exertion, the full story on your transformation numbers and considerably more. Everything is placed into a progression of diagrams and outlines inside a simple to utilize dashboard.
From that point, it's easy to get a full visual comprehension of what has been working and what hasn't been doing as such well. This is "the gold," where any internet business expert or entrepreneur can change advertising strategies to improve things. This is what's really going on with Yotpo. Bringing clients back is a certain something. Yet, offering investigation that show how each progression of the work is working is the genuine juice in the wizardry creation of Yotpo.
As though examination and the wide range of various exceptional provisions of Yotpo were adequately not, the application offer the standard menu of showcasing instruments most business people have generally expected. These incorporate things like maintenance highlights, promoting usefulness, SEO abilities, age of surveys, and advertisements for online media. The full force of Yotpo permits proprietors to support return on promotion income fundamentally.
It's likewise simple to use Yotpo for adhering near promoting and social patterns on stages like Instagram, a vital driver of so many retail deals. It's easy to create item/administration audits when you need them through email structures, applications on cell phones and different strategies.
There's even an implicit calculation set that helps Yotpo realize which traffic is top notch and which traffic is simply "not terrible, but not great either." at the end of the day, when the right item is seen by the right purchaser, there's potential for an extremely sure survey. New or obscure clients are demonstrated by the calculation as more averse to leave a profoundly ideal survey.
It is these fine places of separation that make Yotpo considerably more that a typical "advertising application." It's force joined with its brilliant plan make it something significantly more than that.
WHAT’S INCLUDED IN THE FREE PLAN?
Yotpo’s Free (forever!) plan is designed to meet the needs of small businesses and stores that are just starting out. It includes:
- [On-Site Display] Reviews Widget, Reviews Tab & Star Ratings – Increase conversion by showcasing product reviews and ratings across your homepage, product & category pages, and at checkout.
- [Traffic & Social] Social Push & SEO Page – Drive traffic from Facebook and Twitter and rank higher in search results.
- [Content Generation] Review Request Emails – Collect reviews with a single, frictionless request.
- [Moderation & Commenting] Advanced Moderation & Commenting – Choose what to publish and where, and comment on reviews publicly or privately. And way more!
Yotpo Pricing
Yotpo offers both a free trial and a free set of features for anyone who wants to use them. There's also a “Growth Plan” that costs $29 per month and operates as a tiered pricing arrangement. The more orders your company has each month, the higher the price is.
After you reach the 500-order level, it's time to opt for one of the customized pricing plans based on your sales activity. But the free trial and free plan are quite powerful in themselves.
Here is what's included for zero dollars per month:
- Product & Site Reviews,
- Smart Review Reminders,
- Import Existing Reviews,
- Manual Review Requests,
- Star Ratings, Reviews Badge,
- Reviews Tab, SEO page,
- Reviews Carousel,
- Commenting on Reviews,
- Coupons,
- Email Upselling,
- Social Sharing, Manual & Automatic Social Push,
- Rich Snippets (for supported platforms),
- Dashboard,
- Moderation.
The next level up is called “Powerhouse” and is priced according to individual quotes from Yotpo. It includes all the above features along with these extras:
All Free plan features:
- HTML Editor,
- Custom Review Forms,
- Invoice-Based Review Request,
- Widget CSS Editor,
- Community Q&A,
- Facebook Reviews Tab,
- HubSpot Integration,
- Yotpo Ads for Facebook,
- Google Product Listing Ads,
- Inline SEO,
- Help Desk Moderation,
- Promoted Products,
- Product Blacklist,
- Grouping Products,
- Live Moderation – 3 seats, and Dedicated Client Success Manager
Finally, Yotpo's top tier of pricing is called “Visual Marketing” and is actually an add-on to the Powerhouse plan. It of course includes all the Powerhouse features along with the following:
- Social Curation from Instagram,
- User-Generated Photos,
- Visual UGC Gallery,
- Photos Carousel,
- Shoppable Instagram,
- Yotpo Ads for Instagram,
- Social Push with Customer Photos,
- Pinterest Push
What are the Pros and Cons of Yotpo?
Here are a few subtleties:
Pros
- Remarks and content made by the client on the item detail page (UGC)
- Social collaboration with clients while assessing the item.
- Computerized email demands for remarks on items and administrations.
- Create item content.
- Give a customer to-customer confirmation structure
Cons
- Perusing the organization entryway isn't in every case simple to recollect toward the start.
- Albeit the control menu looks great, it is considered really confounding. The old interface of the instrument is considered a superior choice, which is simpler to follow.
- The media doesn't respond right away. Taking care of an issue can require a little while.
Conclusion: Is Yotpo worth the price?
The decision on Yotpo is that it is definitely worth the cost. There are a few motivations to say as much. In the first place, the organization has concocted a novel item that addresses a wide range of business challenges.
In particular, it viably drives new clients to a site and brings fulfilled clients back. That is the way in to its prosperity.
The free preliminary and free arrangement are a savvy way for web based business experts to give Yotpo a shot and perceive how they like it. Assuming it is by all accounts getting the job done, it's a good idea to choose a more exorbitant cost level. There is a slight weakness to the way that the higher levels are by statement as it were. It is simpler to assess Yotpo's expense adequacy and generally esteem if those higher level costs were normalized, or possibly a bit more straightforward.
All things considered, the Yotpo application has substantiated itself as a triumph and has prevailed upon a large number of fulfilled clients.
