Bumper Ads are emerging as one of the forms of advertising that have achieved outstanding efficiency in recent years. And Groupbuyexpert predicts Bumper Ads will reach out and develop more. So what is Bumper Ads? What is the potential of Bumper Ads? Let's find out in this article !!!
What is Bumper Ads?
Bumper ads , also known as bumper ads, are short promotional videos that last for a maximum of 6s that viewers cannot ignore on Youtube.
The power of Bumper Ads (advertisement 6s)
Reach the exact target audience
Like Google Ads or Facebook Ads, Bumper Ads has the ability to help businesses reach their target audience accurately.
For example, determined on the demographic criteria such as sex, age, marital status, preference of place of residence, ...
In particular, when running Bumper Ads on Youtube, it can also collect data about areas that viewers are interested in and frequently visit. Relying on that to display advertising to the right audience that businesses target.
Low cost and risk
Bumper Ads is a strategy to help businesses both save costs and bring high efficiency. Youtube only requires you to pay for a Bumper ad every time the ad has reached 1,000 impressions.
Moreover, businesses can also actively choose running time. Completely selectable to stop and adjust target as needed.
Why should we use 6s ads in the present time?
It can be easily seen that Bumper Ads is an advertising solution that brings great efficiency in the marketing strategy of today's businesses.
The study of 122 Bumper Ads campaigns found that in 70% of cases, the 6s ad resulted in a significant increase in brand awareness. Furthermore, the ad retention rate of 9/10 had an average sales increase of more than 30%.
In addition, Youtube is currently the second largest social network after Facebook. In Vietnam, there are more than 35,000,000 Youtube users. On average, each person will watch 45 minutes / day. With such a large amount of views, 6s ads on youtube will easily have the potential for further development in the future.
How to tell stories within 6s?
With only a short 6s to provide advertising with full content, attractive appearance and no lack of professionalism will be a big challenge for many businesses.
So how to make Bumper Ads both impressive and conveying the message of the product and brand? There is no specific recipe for this new type of advertising. However, Make Money 101 will suggest you a few ways to create both impressive and professional 6s ads with high efficiency:
Set a simple, unique goal and focus on it
Bumper ads is a short advertisement with only a short 6s. Choose a specific goal and stand out from it. For example: Instead of saying too many advantages of a motorcycle, highlight its most outstanding features such as speed or durability, ...
Impress from the very first seconds
Make viewers feel attracted to the first seconds of the video. Can impress with a funny story, celebrity image, call of experts,….
Build a short ad chain instead of a single ad
Building a story and then cutting it out into single 6s ads would be extremely difficult and yield pretty bad results. Instead, build brief details integrating brand image and delicate products into a series of attractive and unexpected 6s advertising series.
Storytelling with Bumper Ads
Storytelling (the art of storytelling conveying the advertising message through a story with an interesting storyline and details. It is considered a powerful helper for brands to be remembered and shine. Because names can be easily forgotten, but good stories will always be remembered. Therefore, more and more businesses are applying this form in their advertising strategies.
With Bumper ads, storytelling is the art that creates attraction with only 6s. Don't try to cram a 15-second story into 6s version. Think more creatively, create exciting new stories to attract viewers.
Affirming the position and future trend is Bumper Ads
Nowadays, with the non-stop development of the internet, social networking, and modern technological equipment. The trend of consumers accessing ads on youtube, facebook, and instagram is also increasing. Most viewers on television advertisements are usually at the high age who are not in the target audience of brands and businesses.
Based on that, it can be seen that Bumper ads is an important effective strategy of any business or brand in the present and in the future.
