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ahrefs vs semrush vs moz

Ahrefs vs Semrush vs Moz offer diverse features for digital marketing success

Trying to decide between Ahrefs vs Semrush vs Moz for your SEO needs? These three popular tools are essential for analyzing and improving your website's performance. Let's dive into the comparison of 3 tools to see which one suits you best in the table below!

Features

Ahrefs

Semrush

Moz

Project limits

5 projects

5 projects

3 projects

Reporting limits

500 per month

3,000 reports per day

150 keyword queries and 5,000 backlink queries

Rank tracking

750 target keywords

500 target keywords

300 target keywords

User account limits

Add-on fees for more users

Add-on fees for more users

2 and 5 user accounts

PPC Data

Yes

Yes

No

Site auditing

Ahrefs offers robust site audit tools

Semrush offers robust site audit tools

Moz's tool is less comprehensive

Search intent data

Have “New identify Intents” tool but is limited compared to Semrush

Have a label indicating its search intent

No label shows search intent

Content marketing tools

Ahrefs doesn’t  provide a similar integrated suite for content creation

A comprehensive array of content marketing tools

Moz doesn’t provide a similar integrated suite for content creation

Ease of Use

Easy to use out of the box

Overwhelming for a new user

Easy-to-understand interface to use

Free Trial

No

14 Days

30 Days

Price

$129/month

$129.95/month

$99/month

Semrush is ideal for a comprehensive SEO toolkit that includes paid advertising, PPC, and social media features. Ahrefs excels in managing backlinks, keywords, and organic searches. Moz focuses primarily on SEO strategies and content marketing. So how are they different between key features? Let's find out more in the analysis below!

Project limits

Ahrefs vs Semrush vs Moz for SEO insights

Ahrefs allows more projects compared to Semrush and Moz plans

Winner: Ahrefs

Ahrefs vs Semrush vs Moz allows users to set up 'projects' to track domain keyword rankings, broken links, and technical SEO factors. Many important features are only accessible through these projects. Ahrefs and Semrush have more extensive entry-level plans, allowing you to manage up to 5 projects compared to Moz's three

In fact, Ahrefs supports limitless domain verifications, allowing users to operate with many domains. As a result, Ahrefs offers the most flexible project boundaries of the three tools. You can get an Ahrefs Group Buy account at a reasonable price with full features with groupbuyexpert.com.

Reporting limits

Winner: Semrush

When comparing the number of reports available in monthly subscriptions of Ahrefs vs Semrush vs Moz, Semrush stands out with its entry-level plan allowing up to 3,000 reports per day. In contrast, Moz's similar plan permits only 150 keyword queries and 5,000 backlink queries monthly. 

Both Semrush and Moz offer more generous limits than Ahrefs, which restricts reports to just 500 per month at the entry-level. This limitation in Ahrefs may pose challenges for larger SEO projects, potentially making them more difficult and costly compared to its competitors.

Rank tracking

Exploring features of Ahrefs vs Semrush vs Moz for SEO

Semrush offers daily rank tracking, unlike Ahrefs and Moz with no additional cost

Winner: Ahrefs and Semrush

Among Semrush vs Ahrefs vs Moz, Ahrefs offers the most comprehensive rank-tracking capabilities. In its entry-level plan, you can monitor up to 750 target keywords, whereas Semrush and Moz restrict you to 500 and 300 keywords, respectively. This trend continues across higher-tier plans, where Ahrefs maintains its edge. 

Ahrefs also excels in providing detailed position tracking, allowing users to monitor rankings not only by country but also by specific localities such as towns or cities. It's worth noting that both Moz and Ahrefs typically provide weekly ranking reports by default, with Ahrefs offering daily reports for an additional fee. 

In contrast, Semrush includes daily rank tracking as part of its standard offering at no extra cost. Therefore, when evaluating rank-tracking capabilities, Ahrefs and Semrush offer competitive options, each with distinct strengths in coverage and reporting frequency.

User Account Limits Between Ahrefs vs Semrush vs Moz

Winner: Moz

In terms of simultaneous user access, Moz Group Buy stands out by including multiple seats with its plans, offering between 2 and 5 user accounts on its higher-tier subscriptions. Ahrefs and Semrush, however, require additional fees for extra user seats, even on their priciest plans. This makes Moz the preferred choice for teams needing multiple users to access the tools simultaneously without incurring additional costs.

PPC Data

Comparing Ahrefs vs Semrush vs Moz

Ahrefs and Semrush provide PPC data; Moz does not offer it

Winner: Semrush

Semrush and Ahrefs provide PPC data, while Moz does not offer this feature. Semrush excels in both the quality and quantity of PPC data, offering comprehensive metrics through its 'Advertising Research' section. This includes paid keywords, ad positions, competitors, ad campaign history, and more. Ahrefs provides useful PPC data as well, such as paid keywords, ad headlines, and landing pages, though it is more limited compared to Semrush.

Discover the benefits of a Semrush Group Buy, unlocking comprehensive SEO and digital marketing tools affordably and efficiently for your business's success.

So, if you want to discover the benefits of a Semrush Group Buy and unlock comprehensive SEO and digital marketing tools affordably and efficiently for your business's success, visit our website!

Site auditing

Winner: Semrush

In terms of site auditing between Ahrefs vs Semrush vs Moz, Ahrefs and Semrush offer robust site audit tools that pinpoint a wide range of technical SEO issues, whereas Moz's tool is less comprehensive. Semrush's site audit tool stands out as superior for a few reasons: it not only identifies technical issues but also provides content improvement suggestions. 

Additionally, Semrush allows you to send identified issues to a CRM or project management tool, streamlining site maintenance and problem-solving in a more organized manner.

Search intent data

Semrush vs Ahrefs vs Moz SEO tools

Compare search intent data between Semrush vs Ahrefs vs Moz

Winner: Semrush

Semrush stands out from Moz and Ahrefs with its robust 'search intent' data feature. In Semrush, each keyword suggestion includes a label indicating its search intent, whether informational, navigational, commercial, or transactional. This feature allows users to filter keyword suggestions based on intent, making it easier to focus on relevant keywords and disregard irrelevant ones. 

In contrast, Moz lacks search intent data altogether. Ahrefs has recently introduced an 'Identify Intents' tool, offering some insight into user search motivations, but its functionality is limited compared to Semrush's detailed filtering capabilities.

Content marketing tools

Winner: Semrush

Semrush stands out by offering a comprehensive array of content marketing tools, available on its $249-per-month ‘Guru’ plan and higher. This includes a content marketing platform featuring a topic research tool, content templates, an AI writing assistant, and an on-page SEO checker. 

In contrast, neither Moz nor Ahrefs provide a similar integrated suite for content creation. Ahrefs does offer a 'Content Explorer' tool, allowing users to analyze successful content within their niche. Despite this, among Semrush vs Ahrefs vs Moz, Semrush emerges as the leader in comprehensive content marketing features among Ahrefs vs Semrush vs Moz.

Easy To Use

Deciding on Semrush vs Ahrefs vs Moz

Compare Ahrefs vs Semrush vs Moz in terms of usage

 

Winner: Ahrefs vs Moz

Semrush provides extensive data, which may overwhelm beginners, but its user-friendly dashboard simplifies navigation. It features a search bar for entering domains, keywords, or URLs to start analyzing. Semrush's robust help center offers numerous how-to guides and tutorials to aid new users. 

Ahrefs also boasts a straightforward dashboard where tools are neatly organized into sections, with on-screen assistance available as you explore. Enter a domain to view detailed SEO metrics like backlinks and organic keywords. Ahrefs offers a vast library of articles, guides, videos, and SEO resources for mastering its tools. 

Similarly, Moz presents a dashboard similar to Semrush and Ahrefs, providing project overviews upon login with charts and summaries to track SEO performance effectively.

Free Trials

Winner: Moz

If you're considering trying Ahrefs vs Semrush vs Moz but are concerned about the cost, you may be curious about free trial options. Moz and Semrush do provide free trials, but Ahrefs does not offer one. 

However, Ahrefs offers free access to limited versions of its tools. Moz's trial period is more extensive, lasting 30 days, whereas Semrush's trial lasts only 14 days. This allows potential users to test the platforms and decide which best suits their needs before committing to a subscription.

Price

Ahrefs vs Semrush vs Moz offer comparable pricing, with their non-enterprise plans ranging from approximately $99 to $599 per month. Here is the pricing of Semrush vs Ahrefs vs Moz monthly: 

The monthly Ahrefs price

Ahrefs offers different monthly subscription options, with higher plans costing more

 

The monthly Semrush price

Semrush's monthly pricing starts at around $129 for its basic plan

 

The monthly Moz’s price

Moz Pro offers various pricing tiers, with higher plans reaching $599 monthly

Conclusion

Based on our assessment of Ahrefs vs Semrush vs Moz, Semrush stands out as the top SEO software tool available, excelling in features, user-friendliness, and cost-effectiveness. Ahrefs comes in as a solid second choice, with a slightly lower feature set compared to Semrush and potentially higher costs for larger teams, but remains a reliable and valuable SEO toolkit.

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expert in selling group buying tools
Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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