Ahrefs vs Semrush vs Moz offer diverse features for digital marketing success
Trying to decide between Ahrefs vs Semrush vs Moz for your SEO needs? These three popular tools are essential for analyzing and improving your website's performance. Let's dive into the comparison of 3 tools to see which one suits you best in the table below!
Features | Ahrefs | Semrush | Moz |
Project limits | 5 projects | 5 projects | 3 projects |
Reporting limits | 500 per month | 3,000 reports per day | 150 keyword queries and 5,000 backlink queries |
Rank tracking | 750 target keywords | 500 target keywords | 300 target keywords |
User account limits | Add-on fees for more users | Add-on fees for more users | 2 and 5 user accounts |
PPC Data | Yes | Yes | No |
Site auditing | Ahrefs offers robust site audit tools | Semrush offers robust site audit tools | Moz's tool is less comprehensive |
Search intent data | Have “New identify Intents” tool but is limited compared to Semrush | Have a label indicating its search intent | No label shows search intent |
Content marketing tools | Ahrefs doesn’t provide a similar integrated suite for content creation | A comprehensive array of content marketing tools | Moz doesn’t provide a similar integrated suite for content creation |
Ease of Use | Easy to use out of the box | Overwhelming for a new user | Easy-to-understand interface to use |
Free Trial | No | 14 Days | 30 Days |
Price | $129/month | $129.95/month | $99/month |
Semrush is ideal for a comprehensive SEO toolkit that includes paid advertising, PPC, and social media features. Ahrefs excels in managing backlinks, keywords, and organic searches. Moz focuses primarily on SEO strategies and content marketing. So how are they different between key features? Let's find out more in the analysis below!
Project limits
Ahrefs allows more projects compared to Semrush and Moz plans
Winner: Ahrefs
Ahrefs vs Semrush vs Moz allows users to set up 'projects' to track domain keyword rankings, broken links, and technical SEO factors. Many important features are only accessible through these projects. Ahrefs and Semrush have more extensive entry-level plans, allowing you to manage up to 5 projects compared to Moz's three.
In fact, Ahrefs supports limitless domain verifications, allowing users to operate with many domains. As a result, Ahrefs offers the most flexible project boundaries of the three tools. You can get an Ahrefs Group Buy account at a reasonable price with full features with groupbuyexpert.com.
Reporting limits
Winner: Semrush
When comparing the number of reports available in monthly subscriptions of Ahrefs vs Semrush vs Moz, Semrush stands out with its entry-level plan allowing up to 3,000 reports per day. In contrast, Moz's similar plan permits only 150 keyword queries and 5,000 backlink queries monthly.
Both Semrush and Moz offer more generous limits than Ahrefs, which restricts reports to just 500 per month at the entry-level. This limitation in Ahrefs may pose challenges for larger SEO projects, potentially making them more difficult and costly compared to its competitors.
Rank tracking
Semrush offers daily rank tracking, unlike Ahrefs and Moz with no additional cost
Winner: Ahrefs and Semrush
Among Semrush vs Ahrefs vs Moz, Ahrefs offers the most comprehensive rank-tracking capabilities. In its entry-level plan, you can monitor up to 750 target keywords, whereas Semrush and Moz restrict you to 500 and 300 keywords, respectively. This trend continues across higher-tier plans, where Ahrefs maintains its edge.
Ahrefs also excels in providing detailed position tracking, allowing users to monitor rankings not only by country but also by specific localities such as towns or cities. It's worth noting that both Moz and Ahrefs typically provide weekly ranking reports by default, with Ahrefs offering daily reports for an additional fee.
In contrast, Semrush includes daily rank tracking as part of its standard offering at no extra cost. Therefore, when evaluating rank-tracking capabilities, Ahrefs and Semrush offer competitive options, each with distinct strengths in coverage and reporting frequency.
User Account Limits Between Ahrefs vs Semrush vs Moz
Winner: Moz
In terms of simultaneous user access, Moz Group Buy stands out by including multiple seats with its plans, offering between 2 and 5 user accounts on its higher-tier subscriptions. Ahrefs and Semrush, however, require additional fees for extra user seats, even on their priciest plans. This makes Moz the preferred choice for teams needing multiple users to access the tools simultaneously without incurring additional costs.
PPC Data
Ahrefs and Semrush provide PPC data; Moz does not offer it
Winner: Semrush
Semrush and Ahrefs provide PPC data, while Moz does not offer this feature. Semrush excels in both the quality and quantity of PPC data, offering comprehensive metrics through its 'Advertising Research' section. This includes paid keywords, ad positions, competitors, ad campaign history, and more. Ahrefs provides useful PPC data as well, such as paid keywords, ad headlines, and landing pages, though it is more limited compared to Semrush.
Discover the benefits of a Semrush Group Buy, unlocking comprehensive SEO and digital marketing tools affordably and efficiently for your business's success.
So, if you want to discover the benefits of a Semrush Group Buy and unlock comprehensive SEO and digital marketing tools affordably and efficiently for your business's success, visit our website!
Site auditing
Winner: Semrush
In terms of site auditing between Ahrefs vs Semrush vs Moz, Ahrefs and Semrush offer robust site audit tools that pinpoint a wide range of technical SEO issues, whereas Moz's tool is less comprehensive. Semrush's site audit tool stands out as superior for a few reasons: it not only identifies technical issues but also provides content improvement suggestions.
Additionally, Semrush allows you to send identified issues to a CRM or project management tool, streamlining site maintenance and problem-solving in a more organized manner.
Search intent data
Compare search intent data between Semrush vs Ahrefs vs Moz
Winner: Semrush
Semrush stands out from Moz and Ahrefs with its robust 'search intent' data feature. In Semrush, each keyword suggestion includes a label indicating its search intent, whether informational, navigational, commercial, or transactional. This feature allows users to filter keyword suggestions based on intent, making it easier to focus on relevant keywords and disregard irrelevant ones.
In contrast, Moz lacks search intent data altogether. Ahrefs has recently introduced an 'Identify Intents' tool, offering some insight into user search motivations, but its functionality is limited compared to Semrush's detailed filtering capabilities.
Content marketing tools
Winner: Semrush
Semrush stands out by offering a comprehensive array of content marketing tools, available on its $249-per-month ‘Guru’ plan and higher. This includes a content marketing platform featuring a topic research tool, content templates, an AI writing assistant, and an on-page SEO checker.
In contrast, neither Moz nor Ahrefs provide a similar integrated suite for content creation. Ahrefs does offer a 'Content Explorer' tool, allowing users to analyze successful content within their niche. Despite this, among Semrush vs Ahrefs vs Moz, Semrush emerges as the leader in comprehensive content marketing features among Ahrefs vs Semrush vs Moz.
Easy To Use
Compare Ahrefs vs Semrush vs Moz in terms of usage
Winner: Ahrefs vs Moz
Semrush provides extensive data, which may overwhelm beginners, but its user-friendly dashboard simplifies navigation. It features a search bar for entering domains, keywords, or URLs to start analyzing. Semrush's robust help center offers numerous how-to guides and tutorials to aid new users.
Ahrefs also boasts a straightforward dashboard where tools are neatly organized into sections, with on-screen assistance available as you explore. Enter a domain to view detailed SEO metrics like backlinks and organic keywords. Ahrefs offers a vast library of articles, guides, videos, and SEO resources for mastering its tools.
Similarly, Moz presents a dashboard similar to Semrush and Ahrefs, providing project overviews upon login with charts and summaries to track SEO performance effectively.
Free Trials
Winner: Moz
If you're considering trying Ahrefs vs Semrush vs Moz but are concerned about the cost, you may be curious about free trial options. Moz and Semrush do provide free trials, but Ahrefs does not offer one.
However, Ahrefs offers free access to limited versions of its tools. Moz's trial period is more extensive, lasting 30 days, whereas Semrush's trial lasts only 14 days. This allows potential users to test the platforms and decide which best suits their needs before committing to a subscription.
Price
Ahrefs vs Semrush vs Moz offer comparable pricing, with their non-enterprise plans ranging from approximately $99 to $599 per month. Here is the pricing of Semrush vs Ahrefs vs Moz monthly:
Ahrefs offers different monthly subscription options, with higher plans costing more
Semrush's monthly pricing starts at around $129 for its basic plan
Moz Pro offers various pricing tiers, with higher plans reaching $599 monthly
Conclusion
Based on our assessment of Ahrefs vs Semrush vs Moz, Semrush stands out as the top SEO software tool available, excelling in features, user-friendliness, and cost-effectiveness. Ahrefs comes in as a solid second choice, with a slightly lower feature set compared to Semrush and potentially higher costs for larger teams, but remains a reliable and valuable SEO toolkit.
