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What Is Moz Pro?

Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing.

The Moz Local platform brings a robust local technology solution driving more accurate listings management, actionable insights, automation of duplicate deletion, and review management. Moz Local will help you to better own and manage your physical location data than ever before. Deeper integrations, more active location management, and automation of previously manual processes will make your life easier.


Key Features

Link Explorer (replaces OSE)

Link Explorer recently replaced Moz’s Open Site Explorer.

Moz Link Explorer

It’s essentially the same as the old OSE… but with a MUCH bigger index.

(35.5 trillion links to be exact)

Let me show you how it works:

First, type your site or a competitor’s site into the tool:

Moz Link Explorer – Enter URL

And you’ll get a report on that site’s link profile:

Moz Link Explorer – Report

Here’s what all the stuff on this page means.

First up, we have Domain Authority:

Moz link explorer domain authority

This is Moz’s way of sizing up the link authority of an entire site… not an individual page.

So the more quality links you have pointing to your site, the higher this number will be.

As you can see, my Domain Authority is 67.

This number doesn’t tell you much on its own.

But when you ALSO look at a competitor’s Domain Authority, you can quickly see where you size up.

For example, when I put one of my SEO competitors into Link Explorer, I see that their Domain Authority is similar to mine:

Moz Link Explorer – WordStream Domain Authority

Which means I can probably rank for the same keywords they already rank for.

Next, let’s take a look at “Linking Domains”:

Moz Link Explorer – Linking domains

Again, this isn’t super helpful on its own. But it’s a quick and easy way to benchmark your site against your competitors.

Moz linking domains comparison

The third key feature inside of Link Explorer is “Top Pages”:

Moz top pages

This metric shows you pages on a site with the most link authority (what Moz calls “Page Authority”):

Moz – Top pages by page authority

So if you want to see what type of content has worked for your competitor (in terms of backlinks), “Top Pages” is SUPER helpful.

Moz’s Link Explorer also offers a “Spam Score”.

Moz Spam Score

Spam Score is Moz’s way of figuring out how spammy a site’s links are.

For example, my site has a Spam Score of 6%:

Moz – Backlinko spam score

This feature isn’t perfect by any means. But it does give you an idea of whether or not a site’s link profile is legit.

Finally, there’s Link Intersect.

Moz – Link Intersect

As Moz puts it, Link Intersect “Find out which sites link to your competitors, but not to you.”.

Why is this helpful?

Well, if you’re running a link building campaign, you DON’T want to reach out to sites that already link to you.

Instead, you want to reach out to people that link to competing sites… but haven’t linked to you yet.

And Link Intersect makes finding these link opportunities a breeze:

Moz – Link Intersect – Backlinko and WordStream

Overall, Link Explorer isn’t as robust as what you find in Ahrefs. But it’s a solid tool that’s improving (in terms of index size and features) every month.

Fresh Web Explorer

Fresh Web Explorer is basically a brand mention monitoring tool.

But unlike most tools that passively scrape the web and alert you when they find a mention, Fresh Web Explorer lets you search for recent mentions.

Moz Fresh Web Explorer

This is an insanely useful little feature.

I can’t tell you how many times I’ve setup an alert for a hot term or keyword… only to wait days to get a report.

For example, a while back I published this post about mobile SEO:

Mobile SEO Guide Post

And I knew that I’d want to promote my new post to people that write about this topic.

But I didn’t have an alert setup for terms like “Mobile SEO” and “Mobile Optimization”.

So instead of waiting around, I can go right into Moz and get a list of mentions in 10 seconds:

Moz fresh web explorer "mobile SEO" alert


My only beef is that Fresh Web Explorer doesn’t find as many mentions as I’d like.

For example, when I search for mentions of “Backlinko” for the last month, Moz shows 1 result:

Moz – Fresh Web Explorer Backlinko alert

And BuzzSumo found 10 mentions over that same timeframe:

Moz – Fresh Web Explorer – BuzzSumo Alert

So Fresh Web Explorer is helpful for content promotion and link building. But it’s not as powerful as other mention monitoring tools on the market.

Keyword Explorer

Keyword Explorer is the best overall feature in Moz Pro.

On the surface, Keyword Explorer works like most other keyword research tools on the market.

You type in a keyword.

Moz Keyword Explorer – Enter keyword

And get a list of metrics on that term… and new keyword ideas.

Moz Keyword Explorer results for keyword "link building"

So what makes Keyword Explorer different?

Three reasons:

First, the monthly search volume numbers are more accurate than most other tools:

Moz Keyword Explorer Monthly Volume

That’s because Moz doesn’t just scrape data from the Google Keyword Planner.

Instead, they use real user data to estimate how many people actually search for that keyword every month.

Second, the other metrics you DO get are super duper useful.

For example, you can see a keyword’s difficulty and organic CTR on a single page.

Moz Keyword Explorer – Keyword Difficulty and Organic CTR

Plus, Moz grades every term with a “Priority Score”.

Moz Keyword Explorer – Priority Score

Priority Score makes it easy to to zero-in on keywords that have the best combination of search volume, organic CTR and competition.

Finally, Keyword Explorer is GREAT at generating new keyword ideas.

And unlike most other tools out there, you don’t just get straight up variations of the same keyword.

For example, the keyword ideas for “Paleo Diet” include a few long tail versions of that keyword:

Moz Keyword Explorer – Generate keyword ideas

But they also give you a bunch of keywords that are related to that topic.

Moz Keyword Explorer – Related keywords

(And because these “underground” terms don’t show up in most other keyword tools, they’re not going to be insanely competitive)

Plus, you can easily save these terms into keyword lists to analyze later:


“Explore By Site”

This is Moz’s version of SEMRush.

In other words:

It shows you keywords that your competitor’s already rank for:

Moz explore by site

And you can use filters to easily find terms that have a certain search volume or competition leve.

Moz explore by site filters

Site Crawl

This is Moz’s built-in SEO audit feature.

Moz site crawl

Compared to some other tools that I’ve tried, Site Crawl has a nice combination of robust features and intuitive user interface.

For example, Site Crawl puts issues that it finds into categories like “Critical” and “Warnings”:

Moz – Site Crawl Issue – Categories

That way, you can quickly find and fix important technical SEO issues right away.

And it analyzes more than the usual “Page blocked by Robots.txt” stuff.

Site Crawl also reports on “Content Issues”. In other words, this report lets you know about thin, duplicate or slow-loading content on your site:

Moz site crawler content issues

As anyone that’s been in the SEO world for a while knows: duplicate content and thin can be REALLY hard to find.

(Especially on big websites with tens of thousands of pages)

And “Content Issues” makes finding these problems a cinch.

Rank Tracker

Moz’s Rank Tracker is a solid rank tracking tool.

Moz Rank Tracker

Yes, you obviously see where you rank in Google.

But Moz also tells you how many keywords moved up or down:

Moz Rank Tracker keyword movement

And your overall search visibility:

Moz overall search visibility

My one gripe with this feature is that it only updates about once per week. Not a huge deal, but it would be nice to check my keyword rankings every day.

Page Optimization

Page Optimization is just like it sounds:

It’s analyzes your site’s on-page SEO.

To use it, type in a URL and keyword that you want to rank for:

Moz Page Optimization

And you’ll get an overall “Page Score”:

Moz – Page Optimization Page Score

This score estimates how well-optimized that page is for that specific keyword.

And it’s pretty spot on.

For example, when I analyzed this page optimized for “SEO Tips”, it confirmed that my content was well-optimized for that term:

Moz – Page Optimization – Actionable SEO Tips post – Helping


However, the suggestions under “Hurting Your Score” weren’t as insightful:

Moz page optimization actionable SEO Tips post hurting

For example, it suggested that I was “keyword stuffing”…

Moz – Page Optimization keyword stuffing

… even though I only use my target keyword twice in 3,500 words.

(Not counting text in the comments section)

So that was definitely a false positive.

I could have also used more pointed recommendations on how to fix problems that cropped up.

For example, the report told me that one issue was “Optimal Use of Keywords in Header Tags”.

Moz – Optimal use of keywords in header tags

But it didn’t tell me if I’m using two H1 tags on the page… or if my single H1 tag needed work.

Fortunately, I know how to check this stuff manually. But I can imagine someone new to SEO being super confused by these recommendations.

On the positive side, “Content Suggestions” was pretty darn useful:

Moz – Content suggestions

It’s a list of topics that high-ranking pages cover in their content. And if you cover these same topics in your content, you might get a rankings boost.

For example, for the keyword “SEO Tips”, Moz recommended that I cover subtopics like:

  • Keyword research
  • Social media
  • Backlinks
  • Technical SEO

Very cool.

Let see how customer like Moz group buy account from

1. For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

2. MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

3. Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can. Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can't be available to the person who hasn't subscribed for it. Pros of Moz-Pro - 1. It is a comprehensive toolkit Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine's rank. 2. It has the best learning and resource guides. Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n't know how to use it, there are guides, packages, community forums and also posts that are there to make you understand. 3. It is easy to use and operate Moz-Pro. Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.

4. This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

5. I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search.

6. What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects. It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords. Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters.

7. Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits.

8. The best parts are their Open Site Explorer and Keyword Explorer. I use it pretty frequently to check for backlinks on client sites, and once you're needing it pretty often it only makes sense to pay for Moz Pro. Keyword Explorer is super helpful for improving relevance and structure of website copy.

9.  I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible.

10. Moz Pro is not incredibly expensive as SEO/SEM suites go. Moz provides excellent domain authority scoring capability. Also, keyword research is a large part of the offering, with the ability to find keywords based off particular pages and more broad themes.

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