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On October 3, 2016, Facebook announced the arrival of a new feature called Facebook Marketplace, which allows users to buy, sell and exchange items with others in their locality.

Up to now, Marketplace has become a useful and effective selling platform for users. So what is Facebook Marketplace, what features does it have, how to use it in detail? You will find detailed instructions in this article.

If you are interested in Affiliate marketing on Facebook, take a look at this article

What is Facebook Marketplace?

Facebook Marketplace is a free marketplace that Facebook creates so that everyone can list the products they have, and buyers can easily find the items they need.

You can now access Facebook Marketplace by tapping the 3 dashes below the app, then selecting the Marketplace feature.


You can create a list of cheap items from old clothes, used laptops, high-end items like real estate, gems, etc., with just one smartphone and functionality—a camera in the Facebook app.

When a customer needs a product and uses Facebook's search bar, your product will most likely appear in the marketplace. Buyers can message you directly to negotiate and purchase.


However, Facebook will not play the role of supporting or managing transactions. You will perform all payment and delivery activities.

Who can sell on Facebook Marketplace

Facebook Marketplace is available for Android and iPhone users (iPhone 5 and up) for 18 years or older, and their Facebook app must be in English and updated to the latest version.

You can also use a computer to access the Facebook Marketplace, but your personal Facebook account must be created long enough and in English.


Why should you sell on Facebook Marketplace?

1. Huge development potential

A few years ago Facebook Group was not used by many people as an online selling tool, but now you can see it becoming popular with popular online sales activities such as posting products, livestream, seeding, ...

If you start to learn and exploit this potential sales channel, it thill have a huge advantage.

2.  in the future,e increase awareness and discovery about your shop

Facebook is a social networking platform used by many people, and many of them use the search bar to find the products they need.

Using Facebook Marketplace makes it easier for customers to discover your shop, increase brand awareness, and increase your online sales.

To increase the visibility of your products, you need to understand how categories work in the Facebook Marketplace.

There are 11 top-level categories, each broken down into more specific subcategories.


If you put your products in categories that appeal to your target audience, they will be more likely to find your items.

But that's not the only way to increase visibility for your products.

The more people you follow your Facebook fanpage, the more your products will appear in your customer newsfeeds.


3. Check new product needs

If you're thinking about launching a new product or want to test an idea, Facebook Marketplace is a quick and inexpensive way to do it.

All you need to do is create a new product list with really compelling and eye-catching pictures and descriptions.

You can easily bring these products to Marketplace, and it will automatically show up to targeted customers as they search.

However, you should also have a reasonable price for buyers to experience and comment on this new product, it is convenient that you can both research the market and sell at the same time.

Guide to selling on Facebook Marketplace

Before making a sale on the Facebook Marketplace, it's a good idea to join Facebook groups related to the products you plan to sell.


Once you have joined the Facebook groups, visit the Facebook Marketplace page as below:


In the next window, you have 3 options for the type of item you will post:

  • (1) Item for sale : any product that you want to sell, usually cheap products, products with great promotions or second hand products.
  • (2) Vehicle for sale : if you own a used car, this is the option for yHome for ren t: You can post news about renting houses, condominiums, apartments, ... If you want to sell real estate projects, houses, or apartments, you should use the item for function. sale.

The item for sale function of Facebook Marketplace:

  • (1) Add photos: you add a picture of the product you want to sell
  • (2) Title: You add the title you want to display (example: Selling old iPhone cheap)
  • (3) Price: You leave the reference price of the product
  • (4)  Category : choose your category, you should choose the right to display correctly (eg men's fashion, women's fashion, cosmetics, ...). Depending on each category, there will be additional options for you to add information (for example, if you choose fashion, there will be options for size, new or used condition).
  • (5) Description: write a description of the product in this section, you can add information about the configuration, product status, promotions, ...
  • (6) Location: You choose the location that you post for sale
  • (7) Availability : this is the availability of the product, there are two options: List as in stock (the item is always available in stock) and List as single item (the item has only one item).

After filling out all information, click Next.

You choose the Facebook groups you joined at first, then you click Publish.


Facebook will review your request, and if your product meets Facebook's criteria, it will be available for sale within 1 hour.


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