Facebook is now not only a social network, an advertising platform for online shops, but now it can also act as an e-commerce site like Tiki, Lazada, Shopee, ...
On October 3, 2016, Facebook announced the arrival of a new feature called Facebook Marketplace, which allows users to buy, sell and exchange items with others in their locality.
Up to now, Marketplace has become a useful and effective selling platform for users. So what is Facebook Marketplace, what features does it have, how to use it in detail? You will find detailed instructions in this article.
If you are interested in Affiliate marketing on Facebook, take a look at this article
What is Facebook Marketplace?
Facebook Marketplace is a free marketplace that Facebook creates so that everyone can list the products they have, and buyers can easily find the items they need.
You can now access Facebook Marketplace by tapping the 3 dashes below the app, then selecting the Marketplace feature.
You can create a list of cheap items from old clothes, used laptops, high-end items like real estate, gems, etc., with just one smartphone and functionality—a camera in the Facebook app.
When a customer needs a product and uses Facebook's search bar, your product will most likely appear in the marketplace. Buyers can message you directly to negotiate and purchase.
However, Facebook will not play the role of supporting or managing transactions. You will perform all payment and delivery activities.
Who can sell on Facebook Marketplace
Facebook Marketplace is available for Android and iPhone users (iPhone 5 and up) for 18 years or older, and their Facebook app must be in English and updated to the latest version.
You can also use a computer to access the Facebook Marketplace, but your personal Facebook account must be created long enough and in English.
Why should you sell on Facebook Marketplace?
1. Huge development potential
A few years ago Facebook Group was not used by many people as an online selling tool, but now you can see it becoming popular with popular online sales activities such as posting products, livestream, seeding, ...
If you start to learn and exploit this potential sales channel, it thill have a huge advantage.
2. in the future,e increase awareness and discovery about your shop
Facebook is a social networking platform used by many people, and many of them use the search bar to find the products they need.
Using Facebook Marketplace makes it easier for customers to discover your shop, increase brand awareness, and increase your online sales.
To increase the visibility of your products, you need to understand how categories work in the Facebook Marketplace.
There are 11 top-level categories, each broken down into more specific subcategories.
If you put your products in categories that appeal to your target audience, they will be more likely to find your items.
But that's not the only way to increase visibility for your products.
The more people you follow your Facebook fanpage, the more your products will appear in your customer newsfeeds.
3. Check new product needs
If you're thinking about launching a new product or want to test an idea, Facebook Marketplace is a quick and inexpensive way to do it.
All you need to do is create a new product list with really compelling and eye-catching pictures and descriptions.
You can easily bring these products to Marketplace, and it will automatically show up to targeted customers as they search.
However, you should also have a reasonable price for buyers to experience and comment on this new product, it is convenient that you can both research the market and sell at the same time.
Guide to selling on Facebook Marketplace
Before making a sale on the Facebook Marketplace, it's a good idea to join Facebook groups related to the products you plan to sell.
Once you have joined the Facebook groups, visit the Facebook Marketplace page as below:
In the next window, you have 3 options for the type of item you will post:
The item for sale function of Facebook Marketplace:
After filling out all information, click Next.
You choose the Facebook groups you joined at first, then you click Publish.
Facebook will review your request, and if your product meets Facebook's criteria, it will be available for sale within 1 hour.
