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Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.  

  Simpli.fi is the leader in localized programmatic solutions.

  The case describes an experiment designed to measure the effectiveness of an online display advertising campaign.

ChoiceStream improves ad relevance and campaigns by providing optimum advertising opportunities based on consumers' active preferences.  

The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships.  

Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries.  

Power Editor is a bulk ads creation and management tool typically used by larger Facebook advertisers or advertisers who want advanced features.