Buzzsumo Vs Ahrefs: Key Features, Pros & Cons

Numerous SEO and digital marketing platforms are currently accessible, each offering impressive features and competitive pricing. Consequently, selecting the most suitable one for your business demands a substantial investment of time and effort. 

This article will delve into only some available options but will instead concentrate on two highly effective and reputable comprehensive toolkits: BuzzSumo vs Ahrefs. Discover which, if either, is the ideal choice for your needs!

What is BuzzSumo?

Unveiling BuzzSumo: Your Key to Content Discovery and Insights

BuzzSumo is a valuable content marketing tool, aiding marketers in monitoring brand mentions, tracking competitors, and discovering fresh and engaging topic ideas. This versatile platform is trusted by renowned global brands such as Ogilvy, HubSpot, and BuzzFeed. 

In the challenging landscape of content marketing, identifying subjects that resonate with audiences and garner shares, comments, and backlinks can be daunting. Nevertheless, BuzzSumo lightens this burden by allowing users to scrutinize vast amounts of data, enhancing marketing strategies, and enabling direct connections with influencers through the platform.

BuzzSumo features

BuzzSumo is a comprehensive content marketing and social media analytics tool that offers a range of features to help users discover, research, and engage with content and influencers in their niche. Let's delve into the detailed features of BuzzSumo based on the provided information:

Content Discovery:

• Content Explorer: BuzzSumo's Content Explorer tool enables users to find trending topics, discover new content, and browse various forums and trends. It aids in generating creative content ideas by providing insights into popular subjects and content examples.

• Keyword Research: BuzzSumo includes a built-in keyword research tool, allowing users to identify high-demand keywords, analyze monthly search volumes, and assess keyword popularity and seasonality. This information is invaluable for optimizing content and SEO strategies.

• PPC Data: Users can access pay-per-click (PPC) data to understand keyword competition in advertising, helping them make informed decisions about keyword targeting and content creation.

• Forum and Q&A Integration: BuzzSumo enables users to compile questions from forums like Reddit and Quora, providing insights on better engaging with their target audience.

Content Research:

• Robust Database: BuzzSumo maintains a vast database of content-related data points, including sites, articles, and social media posts, providing users with comprehensive insights in any niche.

• Content Type Filtering: Users can filter content by type to identify the most effective formats that resonate with their target audience.

• Competitive Benchmarking: The Content Research tool allows for competitive benchmarking by analyzing years of content performance data and backlink profiles. Users can understand what content performs best on social media and gain insights into their competitors' strategies.

• Backlink Analysis: Users can examine competitors' backlink profiles, sort them by social media engagement, and receive real-time updates on new inbound links, helping them build a stronger link-building strategy.

Find Influencers:

• Influencer Identification: BuzzSumo assists in finding influential individuals in various niches. Users can search for niche-specific blogs, identify top authors, and gauge their authority based on followers, likes, shares, and links.

• Social Media Insights: The platform offers insights into leading voices across social media platforms, helping users identify influencers who can assist in their marketing campaigns.

• Keyword-Based Search: Users can simply enter a keyword to discover influencers with substantial and active followings in their target niche.

Monitoring:

• Brand Monitoring: BuzzSumo provides brand monitoring capabilities, allowing users to track brand mentions, monitor competitors, and stay updated on industry trends.

• Alerts: Users can create alerts for keywords, brands, topics, influencers, and more to receive timely notifications about relevant content and events.

• Backlink Tracking: The tool offers real-time tracking of new backlinks, enabling users to identify which content is attracting new links and convert mentions into valuable backlinks for SEO purposes.

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BuzzSumo Pros and Cons

Pros

• It offers a more budget-friendly option when compared to Ahrefs.

• You can take advantage of a free seven-day trial to evaluate the software.

• It boasts user-friendly navigation and functionality.

• BuzzSumo provides practical and efficient features for content marketing.

• It enables quick identification of fresh content ideas.

• You can uncover and cultivate connections with influencers.

Cons:

• It needs to include essential SEO data commonly used in content marketing.

• The platform has limited integration capabilities.

• BuzzSumo does not offer analysis for YouTube or Instagram influencers.

What is Ahrefs?

Meet Ahrefs: Your SEO Swiss Army Knife

In 2010, Ahrefs was introduced as a tool designed to assist users in analyzing backlinks, making it an initial entrant into the market as a backlink analysis tool. However, over time, Ahrefs has undergone significant evolution. 

What began as a simple backlink analysis tool has transformed into a versatile SEO tool that can now perform comprehensive SEO audits. Ahrefs offers various capabilities, including content marketing and keyword research.

Ahrefs stands out for its ease of data retrieval, making it a preferred choice over Buzzsumo when comparing. 

Additionally, its user-friendly interface contributes to its popularity. The extensive depth of data available for both your website and your competitors makes Ahrefs an invaluable tool suitable for novice and experienced webmasters. In summary, regarding backlink analysis, Ahrefs is unrivaled by any other SEO tool on the market.

Ahrefs Features

Ahrefs is a comprehensive and influential tool in Search Engine Optimization (SEO), widely utilized by top marketers and SEO professionals. It offers a wide range of features that cover various aspects of SEO and competitive analysis. Here's a detailed overview of Ahrefs' core features:

Site Explorer:

Ahrefs' Site Explorer is one of its central features. This tool lets users gain deep insights into any website's backlink profile and organic search traffic. It is invaluable for competitive research, backlink analysis, and identifying which keywords and pages drive the most organic traffic. 

• Competitive research for both paid and organic traffic analysis.

• In-depth examination of backlinks using one of the fastest backlink crawlers in the industry.

• Researching profitable keywords for organic and paid search.

• Analyzing outgoing links to understand a site's linking strategy.

Keywords Explorer:

Keyword research is a crucial part of SEO, and Ahrefs' Keyword Explorer is a powerful tool for this purpose. It enables users to discover new keyword ideas, evaluate keyword difficulty, and assess their potential for driving traffic. Features of the Keywords Explorer include:

• Access to a vast database of over 7 billion search terms from seven different search engines.

• Keyword difficulty scores (KD) and search volume data.

• Comprehensive SEO metrics.

• SERP overview and position history for keywords.

• The ability to analyze the parent topic of any keyword.

• Capability to obtain the search volumes of up to 10,000 keywords in a single query.

• Saving and categorizing keywords into lists for future reference.

Site Audit:

Ahrefs' Site Audit tool helps users identify and address on-page SEO issues that may impact a website's performance. It is crucial in optimizing a site and monitoring its health over time. Some key functions and capabilities include:

• Over 100 checks for various SEO issues.

• Analysis of performance issues, social tags, content quality, backlinks, HTML tags, outgoing links, and external pages.

• SEO health scores.

• Data Explorer for personalized URL analysis using filters and parameters.

Rank Tracker:

Rank Tracker is designed to monitor keyword rankings, generate reports, and track performance against competitors over time. This feature provides insights into the effectiveness of your SEO efforts, including:

• Monitoring ranking progress for keywords.

• Generating periodic reports for desktop and mobile sites.

• Visualizing organic search click distribution, average ranking position, position distribution, and traffic statistics.

• Detailed data on 13 SERP features, such as site links, top stories, thumbnails, and more.

Content Explorer:

Content Explorer is a valuable tool for discovering and analyzing top-performing content within any niche. It aids in finding popular articles and topics in the world of SEO and content marketing. Features include:

• Researching over a billion pages and filtering them by SEO and social metrics.

• Analyzing organic traffic, domain rating, referring domains, traffic value, and socially shared content.

• Identifying top-performing content in your niche.

• Analyzing topics and trends that generate high-quality backlinks and social engagement.

Ahrefs Pros and Cons

Pros

• It is the most comprehensive SEO tool available.

• Provides extensive reports on content, keywords, and backlinks.

• Includes practical and efficient content marketing tools.

• Allows for quick discovery of new content ideas.

• Facilitates the identification and cultivation of relationships with influencers.

• Offers a wide range of integrations.

Cons

• There is no free trial available.

• Ahrefs is a complex tool requiring more time for teams to learn and adapt to.

• The last two pricing plans are considerably more expensive compared to BuzzSumo.

If you are worried about the high price from the official Ahrefs account, check out our Group Buy Ahrefs for a better offer.

Buzzsumo Vs Ahrefs: Pricing Plan & Integration

BuzzSumo vs Ahrefs: Pricing, Plans, and Seamless Integrations

Here is a detailed comparison between Ahrefs and BuzzSumo in tabular format:

Wrapping up this Buzzsumo vs Ahrefs review

Concluding the BuzzSumo vs Ahrefs Face-Off: Making Informed Choices

Features and Capabilities:

• BuzzSumo: BuzzSumo specializes in content discovery, influencer marketing, and digital PR. It's designed for finding trending content and influential figures in your niche, focusing on social media engagement data.

• Ahrefs: Ahrefs is a comprehensive SEO tool offering features like site auditing, keyword research, rank tracking, and content exploration. Its strengths are analysing backlink profiles, site traffic, and keyword rankings.

Content Discovery:

• BuzzSumo: BuzzSumo is known for its user-friendly content explorer, facilitating the discovery of trending content and influential content creators.

• Ahrefs: Ahrefs' Content Explorer and Site Explorer can also assist in content discovery, offering a best-match filter, domain ranking insights, and backlink profile exploration.

Technical SEO Analysis:

• BuzzSumo: BuzzSumo isn't primarily geared towards technical SEO analysis and may not offer in-depth technical insights.

• Ahrefs: Ahrefs is favored by experienced professionals for its deep technical SEO analysis capabilities. It provides tools like Site Audit and Content Explorer for comprehensive SEO metrics and issue tracking.

Data Size and Crawling Speed:

• BuzzSumo: BuzzSumo has a substantial database of articles and social media posts, with a particular focus on social media engagement metrics.

• Ahrefs: Ahrefs prides itself on having the largest index of live backlinks and keywords on the web. Its rapid web crawlers make it a preferred choice for extensive data analysis.

Overall Recommendation:

While BuzzSumo excels in content discovery and influencer marketing, Ahrefs stands out as the ultimate choice. Ahrefs offers sophistication, deep technical SEO analysis features, and versatility for various SEO tasks, including content discovery, positioning, and social media outreach.

FAQs

Can I use both BuzzSumo and Ahrefs together for a comprehensive digital marketing strategy?

Using both tools together can provide a well-rounded digital marketing strategy. You can use BuzzSumo for content ideas and social media insights and Ahrefs for SEO optimization and backlink analysis, allowing you to cover various aspects of your online presence.

Are there any alternatives to BuzzSumo and Ahrefs?

Yes, there are alternatives to both tools. Some alternatives to BuzzSumo include Social Animal and Brandwatch. Alternatives to Ahrefs include SEMrush and Moz. The choice depends on your specific needs and preferences.

What is the pricing structure for BuzzSumo and Ahrefs?

Pricing for both tools varies depending on the plan and features you choose. BuzzSumo offers plans starting from $99 per month, while Ahrefs plans also start at $99 monthly. It's advisable to check their respective websites for the most up-to-date pricing details.

Can I try BuzzSumo and Ahrefs before purchasing a subscription?

BuzzSumo and Ahrefs offer free trials, allowing you to test their features and functionalities before committing to a subscription. Trial durations and available features may vary, so visit their websites for trial information.

Conclusion

In conclusion, when comparing Buzzsumo vs Ahrefs, it's important to consider your specific needs and goals. Buzzsumo excels in content discovery and social media insights, making it a valuable tool for content marketers and social media managers. 

On the other hand, Ahrefs is a comprehensive SEO powerhouse, ideal for those focused on improving search engine rankings and organic traffic. Your choice should depend on whether you prioritize content strategy and social media performance or SEO and backlink analysis. 

Thanks for reading!