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When you are a seller on Amazon FBA and want to stay in the race, you must quickly equip yourself with powerful tools to manage and optimize your business.
Amazon's Seller Central interface allows you to manage a large part of your business. But what about tracking your positioning, researching new products and perfecting your listings?
This is where third party software like Helium 10 comes in !
Helium 10 is SaaS (WebApp) suite of 17 tools for Amazon FBA sellers.
AMZ Academy offers you a complete overview of all the features offered by Helium 10.
You will also learn how to use the free version of Helium 10 . And if you want to go further and make this software the control tower of your business on Amazon, you can enjoy a 50% discount on the first month of subscription or 10% for life .
Supported languages and marketplaces
First thing to know, Helium 10 is only available in English. On the other hand, its handling is rather easy and a few days of adaptation will be enough to master it, even if your level of English is low.
The software is compatible with all European marketplaces (France, United Kingdom, Germany, Spain and Italy), Amazon US and Amazon CA (Canada).
The tools integrated into Helium 10
BLACK BOX - Search for products to sell
Let's start this overview with the Black Box tool. It has been specially developed to help sellers identify new opportunities for products to sell on Amazon.
The database of this tool has no less than 450 million articles.
You will be able to carry out analyzes according to several criteria, according to your objectives and your needs. Among the filters offered, we find in particular:
- The targeted marketplace: choose the country for which you want to search.
- The main category of the product.
- The estimated monthly turnover.
- The sale price.
- The weight and dimensions.
- The total number of comments and the average rating etc.
All of these criteria combined will allow you to identify new product opportunities.
With Black Box, you will have a powerful tool to find winning products to sell on Amazon. Helium 10's multifactor algorithms are able to process and filter a large number of products in a very short time, allowing you to focus on the essentials: enriching your offers and scaling your Amazon business.
Main page of "Black Box" - Product finder for sale
XRAY - The extension for Google Chrome
Xray is the perfect complement to Black Box! Have you just identified a product opportunity with Black Box? Xray will allow you to validate this opportunity by analyzing the niche more precisely: the level of competition, trends in terms of sales, the turnover achieved by products in this niche, etc.
With Xray, you will even be able to spy on your competitors' stocks by displaying the quantity of units available for each product.
Xray - The Google Chrome extension
CEREBRO - Aspirate the keywords of your competitors!
Cerebro makes the keyword research process much easier. To start mining for top performing keywords, enter the ASIN of a product similar to yours. Cerebro will then ask you to select 10 competing similar listings.
Once you are done, the Helium 10 algorithms will take care of extracting and compiling all the keywords that perform well. In just a few seconds, you will get dozens and dozens of keyword ideas.
With Cerebro, literally suck up the top performing keywords your competition uses
Make your selection of the most relevant keywords (depending on your product, monthly search volume and level of competition) and export the results directly to Frankestein, another powerful tool offered by Helium 10!
FRANKENSTEIN - Sort and process hundreds of keywords in minutes
As you can see from the start, all the tools built into Helium 10 are complementary. They cover all the needs of Private Label sellers on Amazon. From your first idea, to creating an optimized listing with keywords that convert!
Frankenstein is the perfect complement to Cerebro. Once your keywords have been imported into Frankenstein, you will be able to sort and filter them to keep only the most important.
Thus, you will be able to delete all the "current" words such as the prepositions (to, in, of, between, by, for, without etc.), the defined articles (the, the, the etc.)…
Thus, you will get a list of relevant keywords that will be used to create an ultra-optimized listing.
Frankenstein is a tool that is both easy to use and powerful in terms of its features. It will save you precious time in processing your keywords.
SCRIBBLES - The listing creation tool
Scribbles is to listing what Word is to word processing. With this tool, you will be able to develop optimized listings. Easily and intuitively insert the keywords you just processed with Frankenstein.
Scribbles will let you know which keywords have already been used and which ones you still have to insert in the different parts of your listing (title, bullet point, description, search terms etc.).
This tool has been designed so that you never miss a relevant keyword. You will immediately know which keywords are present in your listing and which have been forgotten.
With Scribbles, you will insert as many keywords as possible for better visibility of your offer in Amazon search results.
KEYWORD TRACKER - Monitor the positioning of your keywords in search results
Have you created an ultra-optimized listing for your product? Congratulations! You must now monitor your ranking from day to day to see the results and correct any errors. With Keyword Tracker, you can sleep with peace of mind. The tool is responsible for monitoring your most strategic keywords.
Thus, you will be able to see the evolution of your ranking over time thanks to graphs that are easy to read and interpret. If your positioning drops, you can react quickly and correct the problems so as not to let your offer collapse in the pages that no one is viewing.
Another essential tool developed by Helium 10. Indeed, in the absence of a tool such as Keyword Tracker, if your listing drops for certain keywords, you will take much longer to notice it. With Keyword Tracker, you will know at a glance which keywords are the best performing, which ones are struggling to rise in the results. You will be able to make decisions faster and manage all your listings like a real professional!
ALERTS - Be informed of any changes in your listings
What will happen if a competing seller (Hijacker) joins your offer by offering an offer cheaper than yours? You will inevitably lose sales and risk seeing negative comments appearing because this competitor cares much less than you about the quality of what they are selling.
With Alerts, you benefit from remote monitoring of your listings 24/7. No need to manually check your listings. In the event of a competitor's intrusion, you will be immediately notified by e-mail.
You will be proactive and you can act immediately to remove malicious sellers from your Private Label listings.
Without this type of tool, you are doomed to check every listing on your Amazon store daily and manually. You will thus avoid unnecessary loss of turnover and your competitors will know that you should not play with you!
Helium 10 free
You can benefit from the power of Helium 10 for free. Obviously, some features of the program are limited, or even simply disabled in the free version.
With Helium 10 free , you will be able to test a large number of tools before embarking on a paid subscription.
Helium 10 pricing
You can try trial plan for free. The paid plan starts at $97/month, not very affordable.
If you want to use this tool but you have limited budget, try our Helium 10 Group Buy service
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