How to use Buzzsumo for beginner (How to use Buzzsumo AZ (Content marketing support tool)

In general, you will still have important metrics for keyword research such as:

• Search Volume : Number of searches for keywords in 1 month
• Cost Per Click (CPC): average cost per click, calculated by Google advertising bids.
• Articles Published : The number of articles on the same topic available on social networks, usually Facebook will the most

The above keyword results will include other related keywords, ie include keywords that are broader than the main keyword.

For example , the keyword "thermos flask" will have other related keywords such as green electronics, thermos cup ...

If you only want to get keywords around the main keyword "thermos" then you should select the tab VIEW SIMILAR KEYWORDS

Topics

The next feature will help you grasp topics around the keywords you are searching for.

Currently you can not search by Vietnamese keywords, so you can use Google translate to translate into English.

I illustrate with keyword sunscreen (sunscreen) below.

Questions

Content is specific questions, also long keywords that often bring a very potential traffic volume for the purpose of selling or driving traffic to your website.

So, Buzzsumo has equipped the ability to analyze keyword related content in the form of questions for you to easily develop this type of content.

Still with the keyword "thermos bottles", Buzzsumo returns results that are the following topics related to a lot of questions people often search.

This gives you more ideas for content implementation, as these are all questions that arise from the searcher's own request.

Explore the endless content store with (Content)

In this Content tab, there will be 3 main features to help you get a rich source of ideas when Buzzsumo will help you make topic suggestions related to your content on social networks, analyze your competitors. niche.

From there you can plan a more specific, detailed and effective content marketing campaign.

Web content (formerly Content Analyzer)

With web content, you just need to enter a main keyword or topic of the website you want to perform, and buzzsumo will give you an endless repository of content for you to analyze, review and select to create content. own.

I will continue to take the example of the "thermos bottle" key, I will use the filter below, here I want to filter to see the results over the past 1 year, which content has the most interest in the word. What is the main key and which websites come from, is the engagement high.

The results included a lot of different articles and press information with social interaction indicators that buzzsumo provides. I selected the topic as shown below to research the content.

If you are working on a site that specializes in thermosetting reviews, the above topics related to epidemic prevention are very attractive

Next to the content view tab you will see the Analysis tab. In this feature, Buzzsumo will produce very detailed statistical results of data about the main keyword in the content store available on the internet.

Also on the results page, you will scroll down to see TOP Domains

In this section, Buzzsumo will give you an accurate chart of the engagement of content around the keyword "thermos" with the best number of interactions coming from any source through the website's domain name.

As the above results you can see, except for the source of Youtube videos, tinhte is a website with a high number of interactions on content related to this topic.

I want to know all the thermos-related content on this website, the content that I do well, I will refer to, and the content they have not done well, I will optimize and do better than them.

I will copy this domain address into the search bar at the web content tab, I will filter a bit here to give more accurate results.

You do the following: Go to More Filters

Paste the website you want to filter here

The results are all existing articles on the computer on the topic of "thermos flasks", with the amount of interaction of articles so you can decide which content to choose and do better than they do. are going to be.

Youtube Content

If you are building content on Youtube, this is the same tab that will help you collect and aggregate ideas, thereby helping to implement content more effectively.

The Youtube Content feature will have important indicators that you can refer to such as views, likes / dislikes, comments or interactions with videos on social networks ...

Hint : You can also convert content from YouTube videos into website content.

Backlinks

Next up is the last tool in the Content tab of Buzzsumo.

This tool is especially useful and will be used more by those who specialize in SEO.

You will be able to analyze the competitor website that you are researching, such as which websites they have backlinks from and which articles link to articles so that you can deploy your own SEO tactics for your website.

Find influencers in the niche that are doing

Influencers are influential people in the community where they are making content, which can be Youtube videos, blogs ...

The Influencers tab is a feature that can help you find the exact influencers in the niche you're working on through three main channels: Twitter, Youtube, Authors (for companies or large businesses).

When you find these people you can track how they do the content, or if you have more conditions, you can approach them to put backlinks back to your site, the goal is to drive quality traffic, increase rankings. site on Google.

Note : Each channel I will use for example with the keyword "lose weight" for you to easily imagine

Twitter Influencers

In Vietnam, Twitter is not popular, but if you are exploiting overseas content, this is a channel that cannot be ignored.

So with the keyword "lose weight" when searching on Twitter, there will be very few quality influencers in Vietnam, instead I will search for the keyword "lose weight".

A few metrics to keep track of when searching results:

• Page Authority : the authority of the page
• Domain Authority : the level of authority from the domain name
• Twitter Followers : twitter followers
• Retweet Ratio : Community share rate with Twitter account

Youtube Influencers

With the keyword "weight loss" that I take the example above, the number of influential people on Youtube is much higher than Twitter, which is only in the Vietnamese market.

In this feature there are 3 indicators you need to know, which are:

• Total Subscribers : the total number of subscribers on the channel
• Videos : the total of videos posted
• Total Views : total views from all videos on the channel

Top Authors

If the two tabs above help you find influencers currently in the niche you are deploying content to, this tab has a much wider range.

This means that with an influential person like influencers, they basically only operate independently or only a small team but at Authors will have the size of a mid-sized company or a large enterprise.

Your use of this feature will give you the opportunity to add more ideas and develop content on the site more effectively and diversely.

You can choose from the following 3 main metrics:

• Articles Published : Articles that are published on their site
• Avg Engagement : Average engagement on the site
• Total Engagement : Total engagement

The view top content section will help you see the details of the engagement on the articles on the site, but need to upgrade to the premium version to see it.

Don't miss any content updates with Monitoring

This is the last feature I want to introduce of Buzzsumo, how it works like Google Alerts so.

That means you will set up requests to collect information such as keywords, links, content ... and you will receive specific reports from Buzzsumo.

You start creating Alerts manipulation.

Buzzsumo allows you to create Alerts for the following:

• Brands: receive notifications when anyone mentions your brand.
• Competitors:  Get notified when anyone mentions your competitor.
• Backlinks:  receive notification when new backlinks point to your website.
• Content:  receive notifications when there is new content from a certain website.
• Keywords:  receive notification when someone mentions the keyword you are following.
• Authors: receive notification of new updates from an author of your interest.

Depending on your campaign needs to choose from, with the free version, you can install 5 Alerts.

Wrapping up

Now you can visualize and understand what you can do with this Content number one tool. Buzzsumo is not a coincidence that is trusted and recommended by almost 100% of the online marketers in the world .

I hope this article will help you a lot in using the tool properly and more specifically, improving your knowledge and effectiveness of the Content Marketing strategy you are working on.

The introduction and tutorial demo on the article are only basic, but through that, if you want to be successful in Digital Marketing in general and Content Marketing in particular, try to think and apply each feature, each tool your own way to the most of the power of this powerful content assistant.

Good luck! If you have any questions about Buzzsumo, please leave a comment below the article, I will assist you.