Moz has become one of the oldest SEO tools and has been at the forefront of innovating this software for all these years. Moz started offering unique software for SEO specialists back in 2007. Even though the market was still fairly new, Moz quickly grew into the biggest name in the SEO world. And it still is today. Both novice and experienced SEOs work with Moz's software, which allows you to easily carry out keyword research, competition analysis, and backlink research.

As an SEO tool, Moz has everything it takes to quickly gain insights into the most important search terms that visitors use in Google and beat the competition with these terms. This makes increasing the daily traffic from search engines easier and also takes you a lot less time. You pay $ 99 / month for that, which you quickly earn back through the time savings that Moz provides. In addition, Moz offers a free 30-day trial period, during which you can discover all the useful tools within the system.

Why do you choose Moz?

If you want an all-in-one tool that handles SEO professionally, Moz is a good choice. The amount of data that Moz collects every month about websites, backlinks, search volumes, and all other data you need as an SEO'er is gigantic. For example, Moz's new backlink analysis system is one of the largest in the world. The system scans the internet every day to gain insight into new references to your website and the websites of your competitors. This way, you always stay up-to-date with the latest developments, and you don't miss a single new backlink.

Comparing SEO optimization scores between you and your competitors is done in no time. You see how well your competitors score based on the number of backlinks, the number of long-tail search terms they score on, and how well they have optimized their own pages. Then you transfer this data flawlessly to a step-by-step plan and action list to beat the competition for this specific keyword.

When it comes to keyword research, you've come to the right place. First of all, the system keeps track of all search volumes of keywords, and it does that for multiple languages ​​(including Dutch). This provides better and more accurate data than Google itself now provides from its own portal. As an SEO, it is easier to discover the right new keywords that you can score quickly on and bring in new organic visitors in the short term.

Moreover, you can also take Moz with you wherever you go online. Thanks to Moz's browser extension, all important SEO metrics load on every page and website. For example, while you are on the competitors' website, you immediately get an overview of the number of backlinks and how this page scores in Google. You can see per link whether it is a dofollow or nofollow link.

And with a price of $ 99 / month, that is a good offer, whether you are a novice SEO'er who needs to quickly collect the right data or an experienced SEO'er who wants to work with large spreadsheets with the most recent data. Find new opportunities for your website online.

7 use cases for Moz

Moz's SEO tools keep you up to date with all the important things about your own website and that of your competitors. It has dozens of different use cases, including:

Analyzing Backlinks with Link Explorer

Analyzing backlinks is the beginning of a good SEO plan. You want to know from which websites your competitors currently have backlinks and whether you can then obtain these backlinks. Moz's Link Explorer offers all insights about backlinks to a specific page or website. This gives you a list of all backlinks that you filter based on the type of link: dofollow, nofollow, redirects, canonical and more. Moz gives its own value for each backlink: the MozRank (Domain Authority and Page Authority). Moz created these metrics based on PageRank, which Google used to associate scores with pages.

Moz's backlink system is still one of the most accurate. The data is regularly updated, and the values ​​that websites and links receive (DA and PA) are accurate. That is why a large number of websites adopt these metrics. Within the backlink system, you also learn whether there are SPAM links to websites. You can easily analyze the ratio of dofollow / nofollow links, the number of websites with high scores with links to the page/website, and which anchor texts refer to that page/website. Link Explorer offers everything you need to make a good estimate of how you will overtake competitors in Google.

Research competitors with On-page Grader

Researching competitors continue with the On-page Grader. You first enter a keyword and URL. Moz then calculates how well this page is optimized for that keyword based on dozens of factors. Optimizing pages based on the keyword is essential to rank high in Google. The factors Moz uses herein are based on its own research they have conducted among hundreds of websites. These studies showed which factors really have the greatest influence on the position of a page in Google for a specific keyword.

The On-page Grader indicates which factors your competitors are currently not fulfilling well on the page. This way, you spot trends where competitors are still making mistakes. According to you, you fulfill these factors as well as possible to be sure that the website is better optimized than the competitor's page. And you do that quickly and easily for every page on your website related to the most interesting keywords. This takes away all guesswork; you do not have to guess what you still need to optimize against the competitor but immediately receive an action list with points to fulfill as quickly as possible.

Finding keywords with Keyword Explorer

Without a good overview of keywords that you should focus on, you will not get far with SEO. The better you know ​​which keywords you can quickly rank high in Google, the faster you will attract much more organic traffic. And that's where Moz's Keyword Explorer comes in handy. You enter a single keyword and receive hundreds of other suggestions based on that. With each suggestion, the search volume is immediately indicated and how difficult it is to score for that keyword. Moz even goes so far as to indicate what percentage of users click on organic results (versus Adwords ads). They calculated this based on their own studies. A score of 100% organic means that no ads are currently visible for this keyword.

The search volumes for these keywords are very accurate. Moz calculates this based on various factors with data from Google. Moz takes this a step further. They offer ranges. For example, where Google lists 10,000 per month, Moz can indicate it is anywhere from 7700 to 12300 per month, depending on the month. This is a big difference (in this case, 23%), which gives you much better data. Moz also offers a metric called “Priority.” The higher this score, the more priority this keyword deserves. This way, you can compile a spreadsheet in a short time with keywords that should be given priority at the moment.

Via Moz, you use a first primary keyword and a website to find new keywords. This allows you to find out which keywords they focus on from competitors to discover long-tail keywords.

Track appointments from your website with the Fresh Web Explorer

A serious SEO professional keeps an eye on which new references come to the website. This gives a good indication to what extent new content scores well with the target group. You can keep track of this within Moz with the Fresh Web Explorer. This is where all new links and other appointments from your website are displayed. And therefore also those of your competitors. You find out where competitors get their latest backlinks from, after which you add them to your own backlink profile as soon as possible.

The Fresh Web Explorer works fast because it gets an update every day. This way, you always stay up to date with the latest mentions. Within the system, you also keep track of certain mentions of keywords. This way, you better respond to opportunities where you will obtain links in the future. Think of blogs that write about a topic related to your own website. The Fresh Web Explorer will provide you with the link to this blog, after which you will contact the blog owner to add a link to your website in the article or write a guest blog for this blog.

Track positions in Google with the Moz Rank Checker

To keep track of the results of your SEO campaigns, you need an overview of your positions in Google. You can keep track of this at Moz via the Rank Checker. You enter a keyword where you want to score high. Then every day in Google, it is checked which position your page is on. Here you can read what consequences your new backlinks have had and what optimizing pages will yield. This is essential as an SEO professional as it is the best way to understand which parts of your SEO campaigns are paying off.

SEO is all about finding the factors that most influence your rankings. You have to beat the competition to get more organic traffic. And high positions are the fastest way to more organic traffic. Yet many SEOs run into the problem that they do a lot to score higher but do not know what really leads to the high rises in Google. Thanks to the Rank Checker, you will know that from now on. The Rank Checker keeps track of this from the moment you save the keyword. You will look back at how your website has positioned for a keyword in a few weeks or months. This is a quick way to keep track of the results in the short and long term.

Find site problems with Moz On-Demand Crawl.

Technical SEO remains an important part of ranking well in Google. If the website does not run properly, Google also attaches less value to it. After all, a malfunctioning website is annoying for visitors, so the search engine prefers not to redirect users to these websites. These problems have a significant impact on organic traffic. You do not have time to monitor whether there are problems continuously. You use Moz On-Demand Crawl for that. With this tool, you schedule crawls of your website, which is sent daily by e-mail.

The insights you receive from these crawls are generally positive. There will be times when the crawl indicates problems with certain technical aspects of the website. The loading time is too long, certain pages can no longer be reached, or redirects no longer work properly. All these parts provide a bad experience for visitors, so Google will charge you heavily for this and put the website lower in the search results. By going through the crawl quickly, analyzing the data, and solving any problem points, you avoid being lost in the search results.

Locally score better with Moz Local.

Locally findable has become more important than ever before in recent years. More and more people search Google locally for restaurants, DIY stores, and shops. A different algorithm within Google judges local search results. Through Moz Local, you learn which factors you must meet so that you have a step-by-step plan to optimize your online visibility as well as possible. Local SEO can bring in dozens and sometimes hundreds of new customers per week. Therefore, the importance of being at the top is great, both in the search engine itself and in Google Maps, for example.

The tool looks at the online platforms that consumers use every day to find new stores locally. Think of Google, but also Facebook and more than 10 other platforms. For each platform, it is examined whether the information is currently available on that platform, to what extent the information is correct, and what you can improve on it. This is especially useful for marketing agencies that work with customers who want to attract more customers locally. You quickly print out a PDF in which all this data is included, with which you create a step-by-step plan to put the customer on the map better.

The registration process with Moz

First, go to Moz's website to create a new account. You do this directly via https://moz.com.

There you click on the big yellow button to go to the registration process. You first get 30 days' access to Moz through this registration process without having to pay for it. This way, you discover all the tools that fall within Moz.

On the next page, you fill in all the information about your company. This includes the address. Moz will not send you physical mail but must use accurate address information to calculate whether US VAT should be charged (you do not pay VAT at Moz as a Dutch party).

Now scroll down. There you will see a field where you enter your credit card details. Moz will not charge you for the first 30 days that you use the tool. In addition, they also indicate neatly 7 days before the trial period ends that it is about to end. So they will not just silently switch on the paid package. You always have enough time to cancel.

Click at the bottom of the page that you agree with the conditions. Then click on the button to create your account. You will now be directed to Moz's internal system, where you will have instant access to all the tools to take your SEO performance to the next level.

Price + Payment methods at Moz

At Moz, you pay $ 99 / month for the smallest package. This will get you monthly 5,000 searches to find new keywords, 20,000 searches to find backlinks from a page, access to the Fresh Web Explorer, and much more. For the novice and somewhat experienced SEO'er, this smallest package is really more than enough to get the most out of Moz. All this data can also be converted directly from Moz to spreadsheets or PDF files (and you don't pay extra for that).

The experienced SEO'er starts with the larger 'Medium' package. This significantly increases the limits and gives you free rein in keyword research without limits.

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