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seomoz

Moz, formerly known as SEOmoz, is a suite of tools focused on demystifying the black box process of search engine optimization (SEO).

The re-branding of SEOmoz to Moz tells part of the story of how you build a presence for your company and website.  SEOmoz as the name implies — was focused on search engine optimization. The process of getting your website to rank well and show up in search engine results. While the company is still focused on SEO, it has now broadened its focus to encompass how to do better marketing.

Moz Pro review

  • Comprehensive suite of SEO tools
  • Monitor and manage campaigns and produce custom reports
  • Full access to the industry leading MozBar tool bar extension

First, let’s look at some of the free services and what they can mean for your business:

  • GetListed is the tool to help you with your local  marketing. You can claim your local U.S. business listings on Google+ Local, Bing Local, Yelp and other local search engines.  This used to be a stand-alone service, but was acquired by Moz in late 2012.
  • Followerwonk is a social analytics tool to let you analyze your Twitter metrics. Segment your followers, compare users, and learn more about engaging your audience.  As you can see in the screenshot below, I don’t have any followers in Antarctica yet.
  • Open Site Explorer is a link tool. You enter your website, or any website, and it returns the details of other websites that link to it. It’s used for competitive intelligence and targeted link building (which is part of how your site improves its search engine ranking).

seomoz toolbar

What does Moz Pro do?

Moz Pro is an all-in-one suite of SEO tools designed to offer everything you need to manage and develop your campaigns.

It’s tool set includes:

  • Keyword research
  • Backlink analysis and research
  • SEO audit and crawl
  • Rank tracking

Keyword research

Moz’s Keyword Explorer tool is one of the most complete keyword research tools on the market, helping you identify and target the best keywords quickly and easily.

It uses an array of different metrics to help you analyse keywords, and lets you organise target keywords into lists for better workflow management.

Backlink analysis and research

Moz’s Open Site Explorer (OSE) used to be one of the top link crawling and analysis tools around, competing with the likes of Ahrefs and Majestic. Now it has been embedded into Moz Pro, the emphasis has been on perfecting the data rather than pushing for a bigger link index.

Consequently, you will find more data in other link building tools, but OSE is still a valuable addition to the Moz Pro toolset.

A useful recent addition to the data is the Spam Score, which helps you identify any risky links in your link profile to disavow.

SEO audit and crawl

If you’re going to sell yourself as an industry leading all-in-one SEO tool, then you need a good crawling and auditing tool. In this respect Moz Pro does not disappoint.

The Site Crawl tool highlights a variety of important issues on your site, from duplicate content and soft 404s to status code and crawling errors.

Rank tracking

The standard package of Moz Pro allows you to track a total of 300 keywords, and delivers weekly ranking position updates. The medium package tracks 750, the large tracks 1,900 and the premium package tracks 7,500.

Ranking positions can be tracked across all the major search engines and geographic variations, e.g. google.co.uk/de/es/fr etc.

Each week you get a headline figure of how rankings have changed, as well as a detailed review of which ones have gone up or down and by how much.

Moz Pro doesn’t do anything particularly interesting with its rank tracking offering, but it does the basics well – which is all you need.

How much does Moz Pro cost?

The pricing structure for Moz is relatively straightforward compared to some other tools.

The basic entry-level package costs $99 per month, which gives you space for five campaigns and will crawl 100,000 pages per week.

The data allowances (amount of campagins, keywords tracked, pages crawled etc.) go up in increments with each of the other packages:

  • Medium – $149 per month
  • Large – $249 per month
  • Premium – $599 per month

Unless you’re running a large agency with lots of clients, the Medium package should be enough (10 campaigns, 750 ranking positions, 500,000 pages crawled/week).

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