What is Quantcast?
Quantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter, faster and more relevant.
Since 2006, Quantcast's algorithms have delivered real-time data to over 30,000 brands in the US and Canada, providing actionable insights to hundreds of thousands of decision makers. Quantcast platform measurements are featured in all major web platforms including CNN, Yahoo! News, CNBC, Forbes, Facebook and many more. Quantcast's cloud-based solutions platform collects data from websites that are hosted on our network, including over 287 million marketplaces for digital advertising.
Quantcast's core measurement technology is implemented by a team of PhDs from Princeton University and the University of Washington. Quantcast has been recognized as one of the most trusted sources for audience measurement among marketers and publishers with a proven track record on every one of our business lines. we’ve been building Q - the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud, our suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Marketers, agencies, consultancies and publishers use the Quantcast Intelligence Cloud to discover new customers, drive incremental growth and deliver business outcomes.
Quantcast has offices in San Francisco, Seattle, Washington D.C., New York, London and Amsterdam. We have a strong track record of profitable growth and have raised a total of $191 million in funding from Accel Partners, Index Ventures and Andreessen Horowitz. For more information visit www.quantcast.com.
Features
Quantcast Decision is GDRP programming that guarantees your business is agreeable with the refreshed General Information Protection Guideline. GDPR information security is needed for all organizations that store individual information on their workers. GDPR consistence programming should be incorporated into business information stages to continue working with consumers in the EU. With this impact, Quantcast Decision's consent the board programming provides an advanced entryway worked to acquire and apply consumer consent across computerized applications. Quantcast Decision is a stage intended to control individual information and consent from consumers, and it does as such as mandated by the Intelligent Publicizing Department (IAB). The IAB is a system that provides the media and advertising substances to accumulate, acclimatize, and incorporate their discoveries to improve their showcasing procedures, understand consumers' patterns. These rules are joined into the Quantcast Decision structure. When executed on a specific site—through module or self-serve code—the program gives crowds a spring up or pennant that provides straightforwardness as to information use, and asks the consumer for authorization to accumulate and utilize their information. Whenever authorization has been gotten, those consent decisions will be applied across the computerized promoting chain utilizing the IAB European Structure. Quantcast Decision is not difficult to introduce and guarantees all site proprietors that they are in GDPR consistence by the cutoff time. Promoters like branded business sectors, offices, and market trades can utilize Quantcast Decision flawlessly. It has a straightforward and effectively adjustable interface, and is straightforward. Consent catch might be gotten in any of four different ways:
- Consent by catch: A fundamental, adaptable client experience for consent catch.
- Consent by reason: Sites might set their own inclination on the most proficient method to ask consumers for consent dependent on the IAB for added investigation, designated publicizing, or content personalization.
- Consent by organization: This full-straightforwardness strategy permits consumers to see precisely the thing organizations are mentioning their data, and the motivation behind their request.
- Consumer the executives consent: Clients can deal with this through a unified entryway where they can return to their given consent, and access organization protection arrangements.
The product has an information center point that provides estimation capacities. It provides a rundown of highest level destinations and the quantity of consumers that visit the locales consistently. These are immediate estimations providing total precision and used to acquire consumer consent. Security strategy is distinctive for each business. Quantcast Decision provides straightforwardness and customization includes that permit sites to change the interface and language to mirror their singular protection guidelines Quantcast Decision is designed for gathering and dispersing crowd reactions toward their specific market by acquiring consent to utilize and share the inquiry information. The product is intended for use by distributers, brand markets, organizations, and consultants to get new clients, and impact their practices by possibly providing them with product data comparative with their inclinations and patterns. It is allowed to execute this product, and a consistently refreshed GDPR Information Center is accessible to assist you with more deeply studying this process. The vehicle business, medical care organizations, protection offices, retail organizations, non-profit associations, and travel services are instances of the shifted enterprises that utilization Quantcast Decision for consent gathering. Expanded deals, consumer traffic, and expanded incomes have been accounted for by organizations that have put resources into Quantcast Decision. Organizations have likewise acquired influence, expanded portions of the overall industry, and acquired a more extensive crowd. Like these enterprises, you also can give your business the security of GDPR consistence with Quantcast Decision, and guarantee the reasonability of consumer consent carefully across all conditions and stages. Also, you can try this services at here.
Quantcast Pricing
Starting From:
Not provided by vendor
- Yes, has free trial
- Yes, has free version
PRICING DETAILS (Provided by Vendor):
Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers. Quantcast Advertise is provided on a quote-per-customer basis.
Pros and Cons
Pros
- Ease of use with a lot of deep data behind the tool, great customer service and the ability to do basic competitive benchmarking.
- The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.
- The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process.
Cons
- Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
- Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless.
- First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.
Conclusion
"Quantcast is fundamental for a decent promoting effort "
There are a couple of estimation devices that can assist you with bettering exploration and focus on your crowd to improve return for money invested from your advertising spending plan. One of the most important is Quantcast, a stage that gathers data concerning which socioeconomics visit certain sites.
In case you're searching for a practical method to build traffic to your site, Quantcast will be amazingly useful in finding out with regards to who visits it and how to get them there.
Quantcast offers the client a total authority of showcasing processes, going from information assortment (on account of market considers) to the execution of promoting efforts through email. With quantcast you can make very point by point subsequent meet-ups of the profit from venture, the profiles of every customer, and substantially more. The exchange that was done with quantcast was a reverberating accomplishment for the two players, we are happy with your agreeable process. I don't have the foggiest idea how they introduced incidents during the arrangements of the platitude. The stage has displayed to have a very right and useful arrangement. It is truly versatile for a cell gadgets just as for PC. Quantcast He has shown us a quality in his exceptional assistance. The capacities that quantcast permits us are incredible for the turn of events and right administration of our organization. It has entranced us.
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